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Project Zero + Teen Cancer America | Charity Event at West Hollywood EDITION

Raising money through art.

Written by

Jess Ferguson

Photographed by

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The West Hollywood EDITION hotel hosted a joint charity event on November 10 for Project Zero, an organization focused on ocean conservation, and Teen Cancer America, which develops teen oncology care. The event approached fundraising from a creative angle: featuring a live auction of established artists like Keith Haring, Banksy, and David Bailey, and debuting the digital project Coral Reefers, the world’s first carbon-neutral artwork that raises money for coral reef restoration. The project launches in the middle of COP27, the United Nations climate conference.

“OG Art’s masterful use of generative technology is first class, and the coral restoration project we are funding—Raising Coral in Costa Rica—are restoring coral reefs on both the Pacific and Caribbean coasts,” said Michele Clarke, CEO and founder of Project Zero. “It’s critical to remember that restoring the ocean is essential in battling the climate crisis, which is why we chose to launch Coral Reefers during COP27 to remind people of this important fact. 

Keith Haring pieces for auction.

Keeping to the creative theme, attendees represented different art fields—from actors like Alfie Allen and Raff Law, to vedette/burlesque dancer Dita von Teese, musicians Ronnie Wood and Jamie Hince, as well as models Kenya Kinski-Jones and Lady Victoria Hervey. Larger events like these are what push Project Zero’s name out and allow them to raise money for combating climate change’s effects on the ocean. 

“The health of our planet includes the health of people, and we’re so thrilled to be partnered with Teen Cancer America who do such incredible work for young adults,” Clarke said.

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