To kickoff the California Edition of Rolling Loud, festival organizers hosted an intimate celebration at Nobu Los Angeles. Some of the notable attendees included Ski Mask the Slump God, Tamera Kissen, Tyla Yaweh, and Jeleel & Bones. Founded in 2015 by Matt Zingler and Tariq Cherif, Rolling Loud has made a name for itself as one of the leading global hip-hop festivals, curating a wide-ranging lineups that reflect the state of the genre. The 2023 California edition of the festival is. taking place March 3-6 at Hollywood Park in Inglewood.