Ruben Onuha, co-owner of the thriving menswear brand ICON. Amsterdam, recently made his podcast debut on Lotgenoten. In this episode, Ruben opens up in his native language, Dutch, to connect with his Dutch fans and share the inspiring story of how he saved ICON. Amsterdam from the brink of bankruptcy.

During the podcast, Ruben delves into his beginnings as an (online) entrepreneur. He discusses the challenges he faced, including financial hardships and strategic missteps, and explains how these struggles shaped him and his approach to business. Ruben’s candid storytelling offers invaluable lessons for aspiring entrepreneurs.

Later in the episode, Ruben reflects on the impressive milestones ICON has achieved, especially during the Black Friday week. From collaborating with renowned kickboxing champion Rico Verhoeven to executing a masterplan that elevated the brand’s appeal to men, Ruben shares the behind-the-scenes details of their success. He also provides insights into ICON’s current standing and future direction.

This podcast episode not only sheds light on Ruben’s entrepreneurial journey but also underscores the resilience and innovation that have made ICON. Amsterdam a standout brand in the competitive world of menswear. Ruben’s story is a must-hear for anyone interested in business, fashion, or personal growth.

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