Unveiling itself within a realm where echoes of history dance alongside the rhythms of the present, resides SONGZIO’s mesmerizing 2024 Summer-Spring collection. Captured by renowned photographer Cho Gi-Seok, the alluring campaign showcases rebellious scenes that reflect the essence of the collection; each image powerfully roaming through stages of vulnerability to strength, encapsulating the endeavors of individuals navigating their growth with unwavering resilience throughout. 

Titled “Pure Rebel,” SONGZIO’s latest campaign presents the uniqueness through captivating patterns and flawless garment designs, inviting viewers to immerse themselves in a world where tradition and modernity live together in harmonious beauty. In the vibrant summer-spring collection, SONGZIO weaves together unconventional silhouettes, guided by the timeless mantra of “Paint on Black.” Each sector of “Pure Rebel” emerges from a painting on an obsidian shade of canvas, remaining a testament to endless creativity. 

Although embracing its initial release, the summer-spring collection didn’t make just a one-time debut, as it orchestrated a second part to its gallery, timed perfectly with the unveiling of the flagship store in bustling Seoul, Korea. Established as a pioneer in the realm of Korean fashion, SONGZIO is showcased in over 10 countries amongst over 75 stores. The artistry within the exhibition will be unveiled throughout the FW24 Seoul fashion week.