In the crowded world of skincare, where new treatments and quick fixes flood the market almost daily, it’s easy to get lost in the noise. But one med spa has carved out a distinct path by focusing on what truly works: microneedling. Spruce Micro, co-founded by Dawn Jett, takes a methodical, science-backed approach to skin health, specializing in microneedling and customizing skincare regimens using the trusted brands they carry, offering patients more than just surface-level results.

Why Microneedling?

Microneedling is often underappreciated in the skincare industry. In a field where high-ticket treatments promise instant results, microneedling doesn’t always get the spotlight. However, Spruce Micro has doubled down on this treatment because it works—plain and simple.

Microneedling is a non-invasive procedure that uses fine needles to create tiny punctures in the skin. These micro-injuries stimulate the skin’s natural healing process, boosting collagen production and encouraging cell turnover. The result? Smoother skin texture, reduced appearance of wrinkles, and—most importantly—effective treatment for conditions like hyperpigmentation, a condition that many of Spruce Micro’s patients struggle with.

While other med spas may focus on temporary, high-profit treatments, Spruce Micro believes in investing in a long-term solution. Microneedling offers not just immediate improvement, but continued benefits over time, making it the cornerstone of Spruce Micro's success.

The Strategy Behind Spruce Micro’s Success

What sets Spruce Micro apart is not just its commitment to microneedling, but the thoughtful strategy that underpins the entire business.

While many clinics chase the latest trends, Spruce Micro has intentionally built its reputation around honesty, patient education, and results. Their no-nonsense approach means that they refuse to oversell treatments or offer "miracle cures." Instead, they emphasize that skincare is a long-term journey, and patients who follow their protocols see sustainable results.

The company’s strategy also includes a personalized approach. Each patient’s skin is unique, and Spruce Micro’s team carefully tailors treatments to individual needs. Offering both virtual and in-person services, Spruce Micro builds long-lasting relationships with patients, ensuring that their skin continues to improve well after their first protocol. Offering both  in-clinic and virtual consultations, Spruce Micro ensures that patients receive ongoing support, helping their skin improve long after their initial treatment.

The virtual consultation platform has been a game changer for Spruce Micro, allowing them to serve a wider audience without sacrificing the personalized attention that’s become their hallmark. Patients can receive customized skincare protocols, track their progress, and get the support they need—all without stepping foot in the clinic.

Microneedling and More: A Comprehensive Skincare Protocol

Spruce Micro’s approach goes beyond just the microneedling treatment itself. Patients are guided through a comprehensive skincare protocol, which includes product recommendations, follow-up sessions, and check-ins to ensure they’re progressing as expected.

Microneedling is paired with medical-grade skincare products, carefully selected to complement the treatment. These products, combined with the microneedling process, help strengthen the skin, correct underlying issues like pigmentation, and maintain the results over time.  Virtual patients are able to receive guidance on customized skincare regimens alone who may or may not opt into adding microneedling.

Dawn Jett and her team are transparent with patients from the beginning: hyperpigmentation, for example, is a permanent condition that requires ongoing care.While it’s permanent, it can be camouflaged by creating healthy skin. This honest, upfront communication has not only built trust with patients but has also helped establish Spruce Micro as a leader in the skincare space.

The Long-Term Vision for Spruce Micro

Spruce Micro’s success isn’t just built on science; it’s built on vision. While many in the industry focus on short-term gains, Spruce Micro takes the long view. Their goal is to transform skin health through education, transparency, and innovation.

By sticking to proven methods like microneedling and backing them with personalized care, Spruce Micro has created a loyal patient base. Dawn Jett’s passion for skincare, combined with her business acumen, has driven the company’s growth. But at the heart of everything, it’s always been about helping people achieve healthier skin for the long run.

In an industry that often prioritizes profits over patients, Spruce Micro stands as a testament to what’s possible when you put patient outcomes first. It’s not just about making skin look better today—it’s about building a strategy that ensures lasting health and beauty for the future.

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