Luke Grimes saddles up with Stetson’s iconic western fragrance as the face of their new campaign for its newest scent, Stetson Legend. Inspired by the adventurous spirit the modern-day cowboy carries, Legend’s scent combines rare citrus notes with smoke, spices, striking aromatics, and notes of cedarwood. 

As star of the show Yellowstone, Luke Grimes authentically represents the brand by embodying the adaptable and diverse core that a classic American cowboy often radiates. Sophisticated yet rebellious, Legend’s top aromas display notes of bergamot zest, prickly pear, black pepper, and smoked grapefruit. Its suave essence is supported with base notes of cedarwood, tonka bean, sandalwood and vetiver.

Since 1865, Stetson has provided quality fragrances for every next generation of man, and Legend is crafted with the same care that the Stetson name represents.