Kicking off Miami race week, TAG Heuer and Kith came together for a dinner at Rubell Museum celebrating the collaboration between luxury watches and streetwear fashion; co-hosted by Frédéric Arnault, CEO of LVMH Watches, Julien Tornare, CEO of TAG Heuer and Ronnie Fieg, Founder of Kith. The relaunch of the original TAG Heuer Formula 1 watch inspired the space with racing-themed accents and bold colors of the watch faces. Guests were also welcome to view the striking Oracle Red Bull Racing Formula 1 show car that commanded attention. Both thoughtful details symbolized the partnership with the winning-race team.

The resurgence of this beloved timepiece catalog has been met with immense anticipation. Available in 10 colorways, this new edition is inspired by it's older, traditional models with a newer, more practical update. Among the esteemed guests in attendance were notable figures including Jonathan Kuminga and Victor Cruz, with a surprise performance by Justine Skye. This collaboration marks the first time TAG Heuer has introduced a partnership with a partnership logo – adding to the exclusivity. 

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