The Ritz-Carlton Hospitality company set out to unveil its first-ever capsule collection in New York City. The collection, "Late Checkout," is a story made up of pieces that evoke adventure, effortless luxury, and classic design wrapped into a ball of The Ritz-Carlton legacy. Much like the thoughtful services that the Ritz-Carlton prides itself on, elevated everyday essentials were rephrased into this collection.
Set against the backdrop of New York City’s Central Park and conveniently placed Hotel, a rather intimate event was held with a select group of VIPs and fashion connoisseurs to celebrate the ten imaginative pieces. The Ritz-Carlton presented a fully reimagined approach to luxury relaxation, different from the typical robe and slippers. The collection aimed to provide leisurely days and unforgettable nights, emphasizing what a great vacation looks like. Shades of vibrant yet domesticated blues and creams, bordering with a strongly executed contemporary flair, gave the company a feel of just how much experience matters with the company.
Attendees Josh Hutcherson, Antoni Porowski, and Aoki Lee Simmons, alongside others in the event, were transported into a cinematic world of the campaign with the face of the campaign, Josh Hutcherson who embarks on a grand host expedition. The film captures the playful spirit of the collection and depicts a journey in the domains of how compromising situations grant the use of the ten varied items from tracksuits to v-neck jumbers. It illustrates how close yet how far the line was created to go, through mishaps but to the finishing line of complete comfortability.
The collection’s availability begins post-October 1, 2024 on www.ritzcarlton.com with a curated retail experience at The Ritz-Carlton.