Can a woman really have it all? Well, the answer is yes. If you’re looking for a boss lady that doesn’t play, Thurriaa is your girl. She’s a force of nature in multiple spheres including science, fashion, and business but still has some major love for Beyoncé and globetrotting. A hard worker all her life, Thurriaa is a self-made woman who succeeded against the odds to prove that women can be successful in more than one area. In her various ventures, she’s breaking every glass ceiling with her many accomplishments and making sure no one forgets her name.
One of Thurriaa’s major achievements is Binta Beauty Organics, an eco-friendly vegan hair care company with a global presence. Binta Organics retails in national chain stores like Walmart in the US and is favored by many women of color who usually struggle to find the right products for their hair. The company is globally franchised as well with offices in Africa, the Middle East, and parts of Europe. Thurriaa’s team is working hard to increase the brand’s reach, and the products will soon hit the shelves in most of the world.
Clients worldwide agree that Binta Organics is the real deal, and with good reason. A lifelong science enthusiast, Thurriaa spent hundreds of hours working on the formulation to ensure the final product would stand out in the oversaturated beauty market. Once she perfected that, she spent more time conducting quality tests to ensure the product was safe. The result is a high-quality and effective product that works on grownups and kids. From the hair products, Binta soon diversified and added other product lines like organic, doctor-recommended vitamins, and skin health products that are equally effective.
Thurriaa tested each product on herself and streamed the process live for her Instagram audience. The fans witnessed Thurriaa’s hair journey, observing each milestone as her hair grew the more she used Binta Organics beauty vitamins and serums. Easily one of her best features, Thurriaa’s hair grew over 30 inches, and it’s still lengthening. It’s currently past the tailbone, and she’s eagerly waiting to achieve knee-length natural hair.
Born in North East Africa and partially raised in Egypt, Thurriaa’s journey is inspirational for many reasons. From learning English to overcoming culture shock, she faced several challenges when she first moved to the US. However, she managed to not only adapt but also thrive brilliantly. She graduated high school at 16 and proceeded to acquire two bachelor’s degrees by 22. At the same time, she was still laying the foundation for her businesses in the beauty and digital marketing spaces. From SEO to ad strategy to e-commerce, the budding mogul did everything she could to actualize her dreams, which is how she became a millionaire in her early 20s.
Thurriaa leveraged her skills and experiences to create a new business, her wildly successful entrepreneur academy, the New Millionaire Blueprint. As an immigrant and woman in business in America, Thurriaa believes everyone can succeed with the right strategy, resources, and guidance she offers in her program. That helps budding entrepreneurs avoid many rookie mistakes and scale their businesses rapidly. Thurriaa hopes to reach more clients in the future, helping them become successful and influential in their sphere. She also wants to diversify her empire and venture into new territories.