In early December 2022, C-Pop sensation Tia Lee took the music industry by storm with her new single “Goodbye Princess”, produced by Grammy Award-winning producer, Swizz Beatz. Within the first 10 hours, the brand-new single had already gained over 1 million views on streaming platforms, smashing all records for C-pop songs. 24 hours after the premiere, the song gained over 4.7M views, making it one of the most-watched videos that day.

Less than 6 weeks since its release, “Goodbye Princess” continues to break records. So far, it has garnered an incredible 126M views on YouTube, and the numbers are still steadily climbing.  The overwhelming support from fans is a testament to Lee’s artistry and lyrical prowess, which marks her status as a global solo artist. It also showcases her bold resurgence as she rises above and conquers her past challenges to start a brand-new journey. Powerful voice aside, the underlying message of reinvention and empowerment in the song is what resonated with audiences throughout the world, making the song an instant hit.

The song’s message was actually inspired by Tia Lee’s personal journey as she emerges as an empowered entertainer, having overcome her fears. The song is about not breaking with the past but instead viewing memories in a new light and using them as a foundation to build the future. Tia Lee’s message and Swizz Beatz’s production chops create a perfect sound, complementing an incredible music video produced by Actual Objects. The company is known for its work with virtual characters and scenes favored by fashion brands and celebrities.

Like a phoenix rising from the ashes, Tia underwent a cleansing process before the new single’s release. Her fans knew something was coming when she wiped her Instagram feed clean, leaving a clean slate. Once she felt ready, she excited her fans with the new project and an unprecedented six-part production that combines animation, music, and fashion videography based on Tia’s personal journey and struggles within the entertainment industry. The series was an instant hit, attracting over 100 million views within a month.

More than entertainment, “Goodbye Princess” is an exploration of Tia’s truth and everything she believed up until a few months ago. At its core, it’s a story about a young girl with a dream of making it in the entertainment industry and living happily ever after, but then reality hits when she discovers the dream comes at a cost. It’s about unmasking the stereotypes about a woman in entertainment and the landmines she must carefully avoid to succeed. Tia works alongside award-winning creative director Tony C. Miller and award-winning animation director Sunny Tang, famed for projects like The Great Detective Sherlock Holmes – The Greatest Jail-Breaker, Teenage Mutant Ninja Turtles, Kung Fu Hustle, The Promise, Gatchaman, and Astro Boy.

Away from the mic, Tia is also a fashion icon and actress with wide-ranging achievements. She’s renowned for her appearances at major fashion shows and collaborations with various fashion brands. With over 10 million followers across all social platforms, Tia is one of the top female C-pop artists, and her music has accumulated over 100 million views on YouTube. With “Goodbye Princess”, she is ready to bring C-Pop to the forefront of the music industry globally.

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