Living icon Beyoncé has just begun her highly anticipated RENAISSANCE world tour in which Tiffany and Co. acts as the official jeweler, creating custom-designed pieces for the singer, songwriter, and performer to wear throughout 50 shows from. The first piece is an earpiece consisting of 4.5 carats of white diamonds that were first unveiled at her opening concert in Stockholm and will be worn throughout her tour. In addition to the pieces designed specifically for Beyoncé, the most decorated Grammy award-winning entertainer will wear Tiffany HardWear and Elsa Peretti jewelry, as well as other designs inspired by Tiffany archives and core collections. 

Tiffany’s participation in the RENAISSANCE world tour is a natural progression of the luxury jewler’s “LOSE YOURSELF IN LOVE” campaign which stars Beyoncé– the campaign is a Studio 54-inspired film follows Beyoncé performing at the center of nightlife wearing a custom Tiffany HardWearnecklace and a 10-carat diamond ring and diamond-encrusted Lock bracelets.