The fashion industry is one of the most competitive and lucrative spaces that makes scaling a business in it, a challenge of its own. There are a ton of things that a business owner needs to get right to succeed in the industry for which Veronica’s entrepreneurial venture is an astounding example to it. 

Veronica Noriega is an international model/entrepreneur who started with a modeling career in the US and slowly worked on establishing her business line-up of three premium brands in the personal care and grooming industry. Veronica’s business line-up has been growing ten-fold its initial numbers, making it a brand-line up that is one of a kind. 

The House Of Stash And Glam Bar: 

Veronica’s first venture is The House Of Stash Fashion and Glam Bar(@thehouseofstash). The store is located in Atlanta's Little Five Points District and is a curative brand that offers services on beauty and personal care. The services include make-up, hair, and nail care giving the customers a one-stop shop for an experience of a kind. The house of Stash started as a small brand and slowly became a sensation in the make-up industry thanks to the wide range of product and service lines clubbed with the world-class professional service. 

Veronica is an entrepreneur who knows how business works from the root up thanks to her rich experience in dealing with different industries and networking with some big names in her industry. Ever since the beginning, Veronica has ensured that her business stands for quality and innovation making it one of the fundamental reasons why her brand is a leading player in the market. ‍

Cur-V By Vero:‍

Veronica’s second venture is Cur-V by Vero (@shopcurvbody) which is an apparel line that entails a range of high-quality body shapers and activewear. Cur-V has been actively head-on competing with the sharks of the market and is slowly capturing a considerable market share all thanks to the standards and quality maintained in the production of the apparel line. The customer acquisition rate of the brand has significantly increased ever since its inception as it also fits a customer persona that looks for comfortable, high-quality, and affordable body shapers and activewear. 

Veronica has always been a huge believer in empowering women and this very vision has been powering the strategies and innovation that we see with The House Of Stash glam Bar and Cur-V. She believes that women are capable of doing the impossible and the underlying mission of the businesses undertaken by Veronica critically highlights this belief in all aspects of it. ‍

Next Level: Men Clothing Line:‍

Apart from running two successful businesses, Veronica recently started her third business, Next Level (@nextlevelbrand2022), a premium range of men's clothing wear. The brand is in its initial phases and is slowly increasing its customer base. Next Level focuses more on providing men with the option of choosing stylish, affordable, and comfortable threads that help elevate one’s persona. Veronica is seen actively propagating the brand on her social media and the brand surely is getting the spotlight it needs with that. The brand is majorly online and with one of its retail outlets in the Atlanta store. 

If you think being a full-time entrepreneur and managing three businesses and helping them grow into big brands that are eagerly sought after is tough, add on with it being a full-time mom. Veronica is a person who just doesn’t back down without a fight and her determination to make it big is seen behind in every aspect of her business operations. 

Veronica started as a Mac Makeup artist and slowly got into modeling. Her charming aura and the elegance with which she deals things have been one of the many reasons why she can do what she is doing today. Veronica has been featured in many magazines like Hype, Rolling Out, The Source, The Source Latin, ThisIs50, Hip Hop Weekly, and World Latin Star coupled with appearances in some viral music albums.

Veronica’s acumen and her grit to empower women are on a strong path ahead and with a successful line-up of three brands, the entrepreneur is soon expected to start more businesses which she intends to leave for her children and help women around the world achieve the impossible.

Photo Credit: @azustudios