ZEGNA comes to Palm Beach with a new boutique on 216 Worth Avenue, one of Florida’s most renowned luxury-retail destinations. The luxury brand’s latest location reflects the creative decisions of artistic director Alessandro Sartori, who connects modernity and craftsmanship with practicality and tradition. Neutral color palettes coat the walls and furniture to compliment the ZEGNA wardrobe, with chairs by Carl Hansen & Søn to encourage a casual ambiance. 

Along with the store opening, ZEGNA is involving itself within the surrounding community. The brand pledged its support to the Preservation Foundation of Palm Beach and the Restoring the Gold Coast Program—contributions of the next five years will go towards the community park for tree planting, building educational facilities, and making outdoor accommodations for programs and workshops that are focused on dune restoration and plant propagation. 

The community was welcomed to celebrate the opening at the new location with cocktails, music, and a chance to have a tree planted in their honor at Oasi Zegna, the brand’s natural territory in the Alps of northern Italy.