First introduced to LA’s nightlife in the backroom of a Chinese restaurant, GAG was never just a party. She was a fever dream—strobe-lit and sweat-slick, pulling dancers into her orbit with basslines that clung like perfume. She became the kind of night you tell stories about, the kind that stains your memory in glitter and breathless laughter.

Now, years later, she steps into HARD Summer—not as a guest, but as the main event—embodied by her architects, Zoe Gitter and Alex Chapman. The two met in a queer line-dancing class in Silver Lake and have been bending sound and space to their will ever since. Chapman brings the grit and pulse of New York’s gay club scene; Gitter, the hypnotic precision of Berlin’s dance floors. Together, they’ve built a language: pop chaos tangled with underground precision, camp laced through every beat.
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Last Sunday, August 2nd, GAG turned the festival’s electric sprawl into their own dance floor. This was their weekend—loud, lawless, and entirely their own. What follows is the evidence: a photo diary of GAG in full, glorious bloom.