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Fashion

Alessandro Sartori | WWD’s 2022 Men’s Wear Designer of the Year

Recognized for his progressive approach to the brand.

Written by

Jess Ferguson

Photographed by

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Alessandro Sartori, ZEGNA’s Artistic Director, celebrated his Men’s Wear Designer of the Year award at the 2022 WWD dinner in New York, which honored other fashion trailblazers from the year. Since he was named artistic director in 2016, Sartori has helped make ZEGNA both more progressive and luxurious, and more recently, he aided in the company’s initial public offering in December. The monochromatic palette and deconstructed style have become synonymous with ZEGNA’s style. 

A lot has changed over the past several years, and Sartori has recognized that. He’s aided in catering ZEGNA’s vision to a more contemporary consumer, notably introducing luxury leisurewear to the industry that fits into wearers’ lifestyles. And consumers responded well: the company saw a major boost in global sales because of their versatility. Who wants to be tied down? 

With the climate crisis escalating by the day, ZEGNA, alongside Sartori, has also committed to more sustainable practices, especially in its Oasi Cashmere collection. ZEGNA has committed to fully traceable materials by 2024, with a bigger focus on wool and technical fabrics from preexisting and post-consumer sources. 

Apart from its collections, ZEGNA also rebranded their logo last December after 111 years, with a more streamlined ‘ZEGNA’ (rather than Ermenegildo Zegna) and a more modern font and the signature Vicuna color. The change came shortly before the company’s IPO, marking a new era for the brand—one in which luxury and leisure prevail.

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