In the dynamic realm of fashion, Arketa, a Middle Eastern founded by visionary designer Israel Peretz, stands as a beacon of street fashion innovation. Blurring the lines between edginess and authenticity, Arketa draws inspiration from underground club culture, cinematic fantasies, and a journey that began with a suitcase of accessories from China.

Arketa is a brand where each garment is a meticulously crafted work of art and every design narrates a unique story. From its roots in Tel Aviv to its expansion into DTLA, Arketa represents a lifestyle seamlessly woven into its clothing. Join us as we explore the world of Arketa, where boldness, individuality, and a commitment to sustainability converge to shape a global fashion phenomenon.

1. Can you elaborate on the moment or experience that inspired the creation of Arketa? How did your early experiences in Tel Aviv and travels with your father contribute to the brand's inception?some text
   • Israel Peretz: The creation of Arketa was inspired by my early experiences in Tel Aviv and travels with my father to China. I always had a deep passion for fashion and design, although I never formally studied it. During my studies in Tel Aviv, I traveled to China with my father and discovered a different world of fashion with special fabrics. The unique accessories I brought back gained immense popularity, and people started asking where they could get them. Seeing the demand, I decided to invest my savings and started importing and selling these items in Israel. This initial venture laid the foundation for what later became Arketa.
2. The decision to source jewelry and accessories from China was pivotal. Could you share the challenges and successes of that initial venture, and how it shaped Arketa's trajectory?some text
   • Israel Peretz: Sourcing jewelry and accessories from China was a game-changer for me. The initial challenge was working with minimal investment. I started by bringing back items in suitcases and selling them to beauty salons and stores. As the demand grew, I faced the challenge of expanding into clothing. The success of this venture led me to design my own pieces and establish Arketa. It shaped Arketa's trajectory by instilling in me the importance of unique designs and direct engagement with the market.
3. Starting with minimal investment and facing setbacks, how did you overcome the challenges to establish Arketa? Were there specific moments that tested your resolve, and what motivated you to persevere?some text
   • Israel Peretz: Starting with minimal investment was challenging, but I overcame it through determination and hard work. There were moments when collections didn't hit as expected, putting pressure on me as I had invested my life savings. However, my problem-solving skills and unique talents in marketing and design helped me navigate these setbacks. I had to handle every aspect of the business, from design to marketing, and this hands-on approach allowed me to persevere through challenges.
4. Arketa has gained a reputation for authenticity and individuality. How do you ensure these values are reflected in your designs and resonate with your audience?some text
   • Israel Peretz: The values of authenticity and individuality are ingrained in Arketa's DNA. My personal experiences, inspirations from movies, and a passion for unique designs contribute to the brand's authentic identity. I stay connected with the audience in real life, receiving direct feedback that influences the evolution of our designs. Arketa speaks to my lifestyle, and this genuine connection resonates with our audience, making them valued members of our community.
5. Sustainability is a cornerstone of Arketa's strategy. Could you discuss the brand's commitment to incorporating sustainable practices in design and manufacturing, as well as its involvement in charity events?some text
   • Israel Peretz: Arketa is committed to sustainability in both design and manufacturing. While we use diverse raw materials like faux fur and eclectic post materials, we are always exploring new ways to incorporate sustainable practices. Additionally, Arketa is actively involved in charity events, hosting sales where 100% of profits go to foundations such as Larger Than Life. We also contribute to causes like donating food to families in need, showcasing our dedication to social responsibility.

1. Your approach to working with "micro" influencers is intriguing. How did you develop this strategy, and what impact has it had on Arketa's brand presence and connection with the audience?some text
   • Israel Peretz: The strategy of working with "micro" influencers developed organically. My real-life connections and interactions with people allowed me to identify gaps in the market. By collaborating with individuals who authentically resonate with Arketa's style, we create genuine content that connects with the audience. This approach has had a significant impact on brand presence, as it feels authentic and relatable, fostering a strong connection with our community.
2. Having seen success in the Middle East, how do you anticipate your unique influencer marketing approach translating in the U.S. market? Are there specific challenges or opportunities you foresee?some text
   • Israel Peretz: Our unique influencer marketing approach has been successful in the Middle East, and we believe it will translate well in the U.S. market. The authenticity and individuality that define Arketa's brand are universal, appealing to a diverse audience. The challenge lies in adapting to the different cultural nuances and fashion preferences in the U.S. market. However, we see this as an opportunity to introduce our bold and edgy style to a new audience, creating a fresh and exciting connection.
3. Opening a store in DTLA marks Arketa's expansion into the U.S. What are your expectations for the U.S. market, and how do you plan to adapt your brand for a new audience?some text
   • Israel Peretz: Opening a store in DTLA signifies a significant step in Arketa's expansion into the U.S. We anticipate a positive response from the U.S. market, given the diverse and vibrant fashion landscape. To adapt to the new audience, we plan to continue our strategy of authentic influencer collaborations, connecting with local communities, and staying attuned to the unique fashion preferences of the U.S. market. We aim to bring the energy and essence of Arketa to a broader audience.
4. With an impending e-commerce launch and plans for additional physical stores, how do you envision the brand evolving in the digital age while maintaining its distinctive essence?some text
   • Israel Peretz: The e-commerce launch is a crucial step in Arketa's evolution in the digital age. While embracing the online platform, we will stay true to our distinctive essence by showcasing our unique designs and maintaining the authentic connection with our audience. The digital space allows us to reach a global audience, and we plan to leverage this by offering our bold and daring fashion to customers worldwide. Additional physical stores will further establish Arketa's presence and provide immersive experiences for our community.
5. You mentioned that Arketa is not just a brand but a manifestation of your lifestyle. Could you elaborate on how your personal lifestyle influences the design, marketing, and overall ethos of Arketa?some text
   • Israel Peretz: Arketa is a direct reflection of my lifestyle, experiences, and passion for unique designs. My love for movies, especially fantasy and apocalyptic genres, influences the design inspiration for Arketa. Whether it's the vibrant energy of festivals, the sleek rebellion of underground club culture, or the apocalyptic aesthetics from movies like "Mad Man" and "War of the Worlds," my personal experiences shape the ethos of Arketa. This authenticity permeates every aspect, from design to marketing, creating a brand that is not just worn but lived.

11. Looking ahead, what is the overarching vision for Arketa? Are there specific milestones or goals that you aim to achieve in the coming years?some text
    • Israel Peretz: The overarching vision for Arketa is to expand globally and become a recognized name in the fashion industry. We have immediate plans to launch an online store, followed by opening stores in Weho, New York, and Miami. The goal is to continue expanding internationally, with boutiques in fashion and travel hotspots such as Tulum, Ibiza, Berlin, Milan, and London. Ultimately, we aim to make Arketa a global phenomenon, known for its bold and unique style.
12. Arketa is described as a community thriving on boldness, edginess, and daring fashion. How do you foster and nurture this community, and how does it contribute to the brand's DNA?some text
    • Israel Peretz: Fostering and nurturing our community is at the heart of Arketa. We engage directly with our audience, both online and in real life, creating a sense of belonging. Through events, collaborations, and social media interactions, we encourage our community to express their boldness and individuality. This active participation contributes to the brand's DNA, making Arketa more than just a fashion label but a lifestyle embraced by a diverse and daring community.