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BUDRO: The LA Menswear Sensation Crafting Cool with a Conscience

Written by

Jorge Lucena

Photographed by

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Styled by

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    Model-​​(Left) Alex fritz (Right) Caleb Senecker | Credit-Silas Forest

In the vibrant landscape of Los Angeles, a new star in men's fashion is rising. BUDRO, launched in April 2023, is more than a brand; it's a revolution in menswear, embodying a philosophy that resonates with the contemporary man: 'Reputation Over Status'. This isn’t just a tagline; it's the ethos that pulsates through every thread and design of BUDRO, making it not just a label but a lifestyle choice for the discerning and stylish.

Crafted by the visionary quintet of Michael Yerger, Christian Hogue, Maverick McConnell, Silas Forest, and Matt McGuire, BUDRO stands as a testament to collective creativity and sartorial innovation. Each founder injects a unique essence into the brand, shaping a narrative that's as multifaceted as it is compelling. BUDRO's journey since its inception is a story of constant evolution, refining its aesthetic and fostering a community where fashion, fitness, and adventure converge.

Targeting men aged 18-40 who embody an active, adventurous, and stylish ethos, BUDRO's core offerings, the Tracer Tanks and Doublewide Tees, are more than garments. They are a celebration of vibrant colors, retro inspiration, and innovative cropped cuts - a nod to the past with a vision firmly set on the future.

In a world where menswear often treads a predictable path, BUDRO breaks the mold. It's not just athleisure; it's a statement. With a unique blend of retro charm and contemporary chic, BUDRO positions itself as a trailblazer in the casualwear space.

   Model-​​Keltan Lawler | Credit-Silas Forest

But what really sets BUDRO apart is the experience it offers. It's not just about purchasing a piece of clothing; it's about being part of something bigger. BUDRO ensures a top-tier shopping experience - from the quality of materials and construction to fast shipping and a user-friendly website. Every touchpoint with BUDRO is designed to be as seamless and enjoyable as the clothes themselves.

The brand's marketing narrative is a masterclass in modern strategy, leveraging the power of digital platforms, influential collaborations, and the glamour of celebrity endorsements. This approach not only amplifies BUDRO's reach but also cements its position as a trendsetter in the fashion world.

The future for BUDRO is bold and bright. With plans for national pop-up locations and a strategy to create a buzz with every new drop, BUDRO is on a trajectory towards becoming an omnipresent name in menswear. The brand’s expansion into accessories, home goods, and collectibles signals its ambition to be a holistic lifestyle brand, not just a clothing line.

BUDRO navigates the fashion terrain with agility and insight, transforming challenges into opportunities for growth and innovation. It’s a brand that listens, adapts, and evolves, consistently delivering on its promise of cool, comfort, and style.

The brand's ability to create a sense of community and belonging is key to its allure. BUDRO isn’t just selling clothes; it’s cultivating a movement, a gathering of like-minded individuals who value style, substance, and the power of a shared vision.

Model-​​Chris Lima | Credit-Silas Forest

Celebrity features like Noah Schnapp in Variety magazine and musician Khalid wearing BUDRO are testaments to the brand's growing influence and appeal in the high-stakes world of fashion.

BUDRO's mission is clear: to create a brand that’s not just worn but lived. It’s a call to the modern man to join a movement that’s about more than fashion; it's about a lifestyle that embodies camaraderie, adventure, and, most importantly, coolness. With its roots in the cultural melting pot of Los Angeles, BUDRO is not just setting trends; it's creating a new paradigm in men's athleisure, redefining the landscape with every stitch and every campaign. It's a brand for those who dare to stand out, who value the cool vibes of LA, and who seek to make a statement with every choice they make. BUDRO is not just a brand; it’s a badge of cool, a symbol of style, and a beacon of what's next in the world of men's fashion.

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