F L A U N T
The cosmetics industry is constantly evolving. The entire world is constantly evolving. Change is an unbending force, a servant of time. The packaging of cosmetics is no exception to the concept of change.
With the rise of environmental consciousness and the need for more sustainable packaging, the future of cosmetics packaging looks to be brighter than ever. Or is it? Let’s find out.
Cosmetics Packaging has evolved over the years. Designers have always been on top of their game to create innovative and attractive packages to influence the sales of cosmetics. To remain in the game, you need to understand the trend of cosmetics packaging through time.
Cosmetics have a history that dates as far back as the Old Stone Age, the period of human prehistoric technology. Stones, clay, bones, and ivories that were used for self-defense and hunting doubled as packages for cosmetics. They were most environmentally friendly as the materials were unprocessed. Aesthetically, they had little or no design.
Ancient Egyptian Royals were known for their taste in applied arts and architecture, as well as make-up. Ancient Egyptian museums today boast bronze sculptures, granite and basalt vases, wood pots, and glazed clay jars used to store ointments, charcoal, and other materials used for makeup. The Bronze era was the most significant phase in the history of cosmetics packaging, a new dawn.
These cosmetics packages were graciously designed to be visually appealing and functional as well. You will see them adorned with intricate designs and symbols (sometimes images of gods and other idols), which served to emphasize the importance of cosmetics in Ancient Egyptian culture.
Over time, glass and metal became primary materials for cosmetic packaging. They were selected mainly for their durability and reusability. Furthermore, these materials preserved their content from contamination by external components.
Consequently, plastic material gained dominance as the top material used for cosmetics packaging over glass and metal due to recent innovations in industrialization. Plastic, although less environmentally friendly, happens to be more cost-friendly than metal and glass.
Visually, modern-day cosmetics packaging are better detailed. In recent times, packages may carry pictures of models or celebrities, and information on the ingredients, among others.
Designers have been found to employ modern-day design tools to express their art in more elaborate ways.
In the past, designers had to exploit more resources to showcase their packaging designs. If we ride further into the past, designers had to do real-time impressions on packages or other available materials as samples.
Recent advancement in technology allows you to combine your design elements and preview them using mockups. Design warehouses like Yellow Images have multitudes of creative templates that can be used to display all graphics details without having to print them out.
Cosmetic Tube and Box Mockup: This mockup features a glossy plastic carton box and a shiny gold cosmetic tube. This mockup is ideal for cosmetic products that are packaged in a tube and carton box.
Amber Cosmetic Bottle Mockup: This mockup showcases a high-quality 3D model of a mini plastic bottle in amber color. It is perfect for rendering cosmetics like serums, gels, shampoos, and other chemically-infused cosmetics.
Glossy Jar Mockup: Many make-up lines have one or more products that are packaged in a jar like this. The crisp quality of this mockup highlights an impeccable glossy plastic jar that can be used to showcase body cream and scrubs.
Cosmetic Packaging Paper Box with Liquid Concealer or Lipstick Mockup: What says ‘cosmetics’ better than lipsticks and concealers? This mockup consists of a high-resolution render of a paper box and lipstick/concealer. It is an easy-use mockup that only requires you to insert your design.
One of the biggest trends in cosmetics packaging is the use of more eco-friendly materials. Packaging materials such as glass, bamboo, and aluminum are becoming increasingly popular, as they are both sustainable and attractive. These materials are also much more durable than traditional plastic packaging, which means that cosmetics can be better protected and last longer.
In addition to eco-friendly materials, packaging designers are also looking to increase the functionality of cosmetics packaging. Packaging that features air-tight seals, pumps, and other features are becoming increasingly popular, as they make it easier to use cosmetics while also helping to keep them fresh.
The visual elements of cosmetics packaging are ever-changing to continue to meet up with popular consumer tastes. Mockups are equipped with more details and edits (for example special layers and smart objects). Your mind may not fathom the options that will be available in just a few years to come.
The easiest way to keep up with the ever-changing world is to change with it. You must be willing to change. The introduction of digital 3D models to showcase graphics took the design niche a leap into the far future.
You cannot overemphasize the flexibility of mockups in your inventory as a designer. You can preview designs, share designs with stakeholders, launch new designs, and so on with little or no effort.
It is pertinent to own mockups in your inventory as a designer. The ease in sourcing top-notch mockups nullifies any excuses for not having. You may choose to use free mockups or buy Yellow mockups. The latter is a preferred option as it provides you with the top picks.
Finally, makeup packaging is also becoming more personalized. With the use of technology, packaging designers can create customized designs that reflect the individual styles and preferences of their customers.
The future of cosmetics packaging is sure to be exciting, with designers continuing to find new ways to improve the way cosmetics are packaged and used. With the help of sustainable materials, increased functionality, and personalized designs, the cosmetics industry is sure to be a leader in the packaging industry for years to come.
Stay up-to-date with exclusive events and content.
