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GARZI's Evolution in Alternative Rock With “GrowingUp”

Written by

Jorge Lucena

Photographed by

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Styled by

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Blazer and Chain by Trinity Woodward.

GARZI's trajectory in rock music has been anything but conventional. His recent single, "GrowingUp," mirrors the experiences of those often overlooked in the genre's landscape. GARZI is a Miami Beach, FL native who is of Ecuadorian and black descent and was raised by a strong single mother who was a teacher at his high school. Now residing in Los Angeles, GARZI has become a beacon for diverse youths with his dedication to music. His commitment is exemplified by his impressive undertaking of three national tours within a year, reflecting his work ethic and passion at 26.

The concept of representation in music has always inspired GARZI. He yearned to provide a platform for people like him who adored the music but seldom saw their experiences reflected by those performing it. "GrowingUp" is not just a single but a manifesto for inclusivity in music, an anthem that resonates with an audience seeking connection and recognition.

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Sweater by Trinity Woodward. Trousers by Wranglers.

GARZI's move to Los Angeles in 2020 was strategic, a step towards amplifying his presence in the industry during a period of global pause. His philosophy is simple yet powerful: happiness in one's endeavors is paramount, and quitting is the only form of failure. This belief has been the backbone of his six-year music career, which saw him recently sign with the admired Sumerian Records and share stages with bands he once idolized, such as Sleeping with Sirens and Don Broco.

GARZI's music is a fusion of genres, a blend of Alt/Indie, Post Emo, Nü Metal, Grunge, and Rap, with a voice that conveys both angst and calm. This unique sound has taken him on tours with notable bands, where he connected with audiences who found solace in his music. He highlighted his presence in the industry with a steady release of tracks showcasing his evolving artistry and ability to collaborate with industry veterans.

Since his viral hit, "DEMONSTRATE," in 2019, GARZI has seen his work gain traction on major streaming platforms, amassing over 50 million streams. His collaborations with John Feldmann and Travis Barker and a signing with The Sakai Group have propelled him to new heights. His 2022 EP release “Careful What You Wish For” brought forth a collection of music that speaks to a generation grappling with identity and self-expression. It established a new, ever-evolving sound for GARZI, laying the foundation for what was to come next.

"GrowingUp" embodies GARZI's journey and his message. The single is a narrative of personal growth and the enduring pursuit of one's passions. It's a piece that not only entertains but also motivates, encouraging listeners to persist in the face of adversity. Through his music, GARZI offers a voice to those on a similar path, reinforcing that the act of creation is itself a victory.

As "GrowingUp" finds its way into the hearts of dreamers and doers alike, GARZI's influence in the alternative rock scene becomes undeniable. He is not merely a participant in this musical realm but a catalyst for its growth,

inspiring others to carve out their own paths. With every performance and release, GARZI writes a new chapter in his ongoing story, encouraging a new wave of artists to embrace their unique voices and stories.

"GrowingUp" is more than a song; it's a narrative of resilience. GARZI's path from a fan in the crowd to a creator on the stage is a powerful reminder of the impact one can have by staying true to one's vision. With each melody, lyric, and chord, GARZI continues to inspire a generation, proving that music can be a powerful force for change and representation.

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Necklace by Trinity Woodward. Shirt by Custom Culture. Trousers by Olive Menswear

Talent: GARZI

Photography: Jonny Marlow

Grooming: Jenna Nelson

Record Label: Sumerian Records/Virgin Music

Management: The Sakai Group

TikTok: @garziotr

IG: @Garzi

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