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Fashion

LOEWE | New Rodeo Drive Flagship Store

Warmth, light, and art in all its forms.

Written by

Jess Ferguson

Photographed by

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Styled by

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LOEWE joins the seemingly endless lineup of fine shopping on Rodeo Drive on November 16. The brand’s newest flagship will offer ready-to-wear men’s and women’s clothing and accessories against a backdrop of curated artwork. The building’s façade has a handmade blue ceramic look, and creative director Jonathan Anderson incorporates the intimate luxury CASA LOEWE concept seen across all their stores. Earth-toned Spanish ceramics, textured concrete, brass, and iron reflect warmth into the space, while airy windows and mirrors usher in natural light.

True to the brand’s artistic approach, the store showcases several works of contemporary art—from Paul Pfeiffer’s painted wood renderings of Justin Bieber’s head and arms, to a bright yellow aluminum sculpture and a monochromatic fiber-based print from Nairy Baghramian.   

The Beverly Hills opening comes shortly after a new flagship location in New York’s Greene Street. The location is open now at 327 N Rodeo Drive. 

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