Fashion, as expression, is limited only by the designer's and the subject's vision. For the most audacious fashion brands, the customer is a canvas that must be first anticipated and then enticed, and no mere 'clothing' will suffice. The designer must bring something unique, unexpected, and vibrantly expressive. It is as much about skill and talent as it is about heart and heritage, all things Anmol Raina brings to the PANGA fashion campaign.

Anmol sees himself as a designer of luxury streetwear and a storyteller weaving new chapters with each campaign. He is a product of his Sikh Canadian heritage, and it's in Anmol's nature to bridge creative boundaries. To Anmol, tradition, and innovation are not opposites. Two elements are meant to be synthesized: color, texture, and form. Anmol's unique garments have been featured worldwide in fashion hubs such as Toronto, Los Angeles, and Dubai. In each location, Anmol has transformed cultural heritage into new designs.

Anmol's journey began with innovating on heritage. His elder siblings achieved fame before him. He grew up in the shadows of actor-director Jasmeet Raina and painter-sculptor Jagdeep Raina but turned this into inspiration and opportunity. Anmol learned from his siblings' expertise and insights into the intricate art of one and the multimedia power of the other and used it to inform his unique vision.

The spark of this creation ignited a global journey of design. Anmol has worked with visionaries like the director Rupan Bal, actresses Nargis Fakhri and Neeru Bajwa, and artists Guru Randhawa and Yo Yo Honey Singh. Anmol takes pride in working with Punjabi artist Garry Sandhu and rising musical star Zaran Anthony, who have each helped to bring PANGA across ground-breaking boundaries.

Collaboration is at the heart of PANGA. Anmol and PANGA are reaching out from their Canadian roots to international creators to create a truly unique aesthetic.  Procuring the fitting manufacturer proved intricate and in this realm, I extend gratitude to Gautam Setia and The Apparel Guys rooted in Canada, who graciously broadened the spectrum of my creative canvas.  In addition, with the gracious collaboration of my fellow visionaries Rupan Bal (Director), Anthony Galatianos (Photographer), Martin Klapperbien (Director/Editor), Diljot Jawanda (Creative), Anant Jawanda (Wed Artisan), Jeet Garewal (Operations Manager), Ricky Dhawan (Operations Manager), Waj Arshad (Investor Relations), Dilpreet (Editor/VFX) and WAM (Film Creator) we navigated this challenge adeptly.The goal is to create "A kaleidoscope of outsider culture" based on a collective community of artists and customers. PANGA hopes to bring this community's unique luxury streetwear styles to the urban landscapes of Toronto, Dubai, New York, Paris, London, and Los Angeles. With its modern fashion brand synthesized with diverse heritage and artistic forms, PANGA wants to create a movement of new aesthetics born of traditional beauty.

PANGA is a movement of design, music, and vision. It's a fresh aesthetic, and Anmol's unique understanding of fashion is at the crux of the project. The skills it took for Anmol to succeed as a Sikh artist in Canada, a formidable undertaking, are the same skills that are lifting PANGA now. With strategic planning, discipline, vision, and a relentless commitment to mastery of fashion design, Anmol's passion and devotion to the craft give PANGA a soul that no one can imitate.

In many ways, PANGA remains a fascinating enigma because its goal is to be redefined by its collaborators and customers, constantly evolving to synthesize an ever-expanding global aesthetic. It gives PANGA a tangible mystique, not only to be experienced but also touched. It is a fashion movement woven by its creators but also unfolding with an energy all its own, an aesthetic much more complex than the work of any single artist alone.