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SAVOR THE SPIRIT OF TRADITION AND EMBRACE THE ARTISANAL SOUL OF TEQUILA WITH O’RTE SINGLE ESTATE

Written by

Jorge Lucena

Photographed by

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In the tranquil expanses of Jalisco, where blue agaves flourish under the nurturing Mexican sun, O'RTE Single Estate Tequila stands as a bastion of authenticity and premium quality. It’s here that O'RTE upholds the revered practices of artisanal tequila production with each pour inviting connoisseurs on an epicurean passage through time, culture and the very essence of flavor.

At the helm of this homage to heritage is Julious Grant, a visionary with a distinguished 30-year track record holding high-ranking roles with major spirits companies including Bacardi, Moët Hennessy, and Beam Suntory. Under his stewardship, every O'RTE release narrates the legacy of its provenance, crafted with meticulous attention to the story that each bottle holds.

Distinct from the multitude of tequilas flooding today's market, O'RTE commands attention with its unique approach—each vintage is a singular expression of one estate. Celebrating the individuality of Jalisco's varied estates, the agaves for O'RTE are selected annually, honoring the distinct climate, terrain, and soil that give rise to their exceptional spirit. This commitment to location and purity gives O'RTE a rightful place among the revered names in tequila.

The 2021 vintage, O’RTE’s debut offering, was handcrafted in small batches from mature piñas. The portfolio, which boasts expressions ranging from a crystalline Blanco to an oak-kissed Añejo, captures the essence of its estate of origin. The Blanco is as pure as the morning dew on agave leaves, while the Añejo carries the whispers of the oak barrels it rested in, delivering notes of vanilla and caramel that linger like a cherished memory.

Julious Grant, O’RTE Creator

For Grant, the founder and Chairman/CEO of artisanal spirits producer Brand House Group, O'RTE is more than a venture—it's a heartfelt tribute. "Being born to a Mexican mother and spending my early years in Mexico gave me a profound appreciation for our rich culture," he reflects. "It's my aim to celebrate that legacy by offering a tequila that embodies the true essence of Mexico—its authenticity, its traditions, and its spirit of innovation. The warm reception and promising growth of O'RTE are incredibly encouraging, and we're thrilled to continue this adventure, anticipating the unique character that each new vintage will bring."

O'RTE Reposado, a jewel in the collection, recently garnered acclaim by winning a prestigious blind-tasting contest, impressing a gathering of seasoned tequila aficionados in New Jersey. The same expression has been creating a buzz among the discerning palates of the dining scene in nightlife hubs like Los Angeles, New York and Miami. All three expressions are available for purchase through wines and spirits retailers, including Total Wine & More, as well as restaurants and bars in major markets nationwide. O’RTE can also be purchased via O’RTE’s website, Drizly, Instacart, Wine.com and delivered to locations where it is permissible by law to receive alcohol products by mail.

Whether it’s the centerpiece of an elegant cocktail or enjoyed neat, in its purest form, O'RTE is an homage to those who appreciate the storied past and vibrant present of Mexico's most famous spirit. To learn more, visit www.ortetequila.com.

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