Saddle up for this holiday season with the face of pop futurism, [Charli XCX](https://www.instagram.com/charli_xcx/?hl=en), in the new holiday campaign from lingerie brand [Agent Provocateur](https://www.instagram.com/agentprovocateur/?hl=en). In the new campaign, Agent Provocateur nods to country-western and the Deep South with a glimmery-glam rodeo inspired collection. Charli sits atop a mechanical bull in the campaign creative directed by Sarah Shotton.
“I’ve always been a huge fan of Charli’s and we couldn’t imagine anyone better to collaborate with to become our Agent Provocateur Rodeo Queen,” says Shotton. “She was a natural! We wanted to bring some cheeky AP fun and sexiness to the holiday season.”
The shining star of the collection, the Kenzie appears deconstructed with French Leavers laces in asymmetric panels with crystals as a finishing touch. Alongside is the Rozlyn, taking inspiration from the crinoline shapes of the 1950s, and the additional styles Demelza, Brandi, and Joan.
“Being a part of AP’s Xmas campaign was iconic!” notes Charli. “Nothing says Christmas like naughty and nice with a dash of cowgirl. I love all these pieces so much and this whole shoot day was so wild... so fun, it was a pleasure to work with such a legendary brand.”
The collection launches today, November 11, 2019.
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Images courtesy of Agent Provocateur
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