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 For those of you who have never seen the elegant linen wear of the most fashionable dressers in Portofino, Capri, St Tropez, or St. Barts, you will soon be seeing the Italian fashion house 100% Capri at your local luxury shopping center.
The brainchild of founder and CEO Antonino Aiello, 100% Capri has earned its place atop the luxury brand pyramid for its work in developing linen into a mainstream luxury fabric,
Althrough many big fashion labels have tried their own capsules with Linen, 100% Capri remains supreme in its niche, spreading fashionable linen wear fron St. Tropez and St. Barts- into large continental markets like Miami and Dubai where the brand has not only been embraced, but started to really become a major market disruptor.
Continental markets from the US to Singapore are being swept by the new linen movement, driving a compelling new inflection point in the way luxury consumers view the application of linen. Linen- beyond just toweling and bedding- is rapidly becoming a staple of everyday luxury wear. It’s refined and airy grace is coveted not only due to comfort and lightness, but also because of the aspirational resort luxury ethos it carries.
To learn more about 100% Capri and and the paradigm shift in linen it’s driving, check out www.100capri.com