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fashion
PUMA X Balmain | Los Angeles Launch Party

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Photo Credit: Getty Images for PUMA ![Photo Credit: Getty Images for PUMA](https://assets-global.website-files.com/62ee0bbe0c783a903ecc0ddb/6472bb5b2bb4ed99bc70494b_1189286834FLAUNT.jpeg) **Photo Credit:** Getty Images for PUMA It was a simple, yet wonderful night, in which guests sat around a boxing ring, but instead of cheering on fighters, the audience applauded models and dancers. On November 21st, PUMA and Balmain celebrated the release of their new collaboration created with the help of model and actor Cara Delevigne and Balmain’s creative director, Olivier Rousteing. The glorious celebration contained a “play-fight,” choreographed by Jasmine Albuquerque, between Cara and Olivier and ended with a full-fledged fashion show presenting the entire 35-piece collection. Photo Credit: Getty Images for PUMA ![Photo Credit: Getty Images for PUMA](https://assets-global.website-files.com/62ee0bbe0c783a903ecc0ddb/6472bb5b2bb4ed99bc70494f_1189285810FLAUNT.jpeg) **Photo Credit:** Getty Images for PUMA This creative collaboration is the product of athleticism of PUMA, luxuriousness of Balmain, and inextinguishable spirit of Cara Delevigne. Taking inspiration from traditional boxing gear and Parisian culture, footwear, accessories, and apparel are the epitome of fashion meets sports. The Los Angeles launch party contained some notable faces, such as Alessandra Ambrosio, G-Eazy, Eva Longoria, Machine Gun Kelly, and many more.  Photo Credit: Getty Images for PUMA ![Photo Credit: Getty Images for PUMA](https://assets-global.website-files.com/62ee0bbe0c783a903ecc0ddb/6472bb5b2bb4ed99bc704948_1189285788FLAUNT.jpeg) **Photo Credit:** Getty Images for PUMA The pieces produced by PUMA will be available for purchase both in PUMA stores, [puma.com](https://us.puma.com/en/us/select/balmain?gclid=Cj0KCQiAq97uBRCwARIsADTziyZLor7wFGaexNs2BPQ5134VQhF6Xd6EpV2C4zopYSekSls9CUwlA1AaAgbTEALw_wcB&mktId=PS%3AROI%3AAdwords%3A%28ROI%29%20Branded%20%7C%20Exact&mktld=PS%3AROI%3AAdwords%3ASite%20Links%3AUS), and at other retailers. Balmain will also carry some items in their individual boutiques. Six selected pieces from this partnership will be used as part of Balmain’s Spring 2020 collection and be available at their stores, [balmain.com](https://www.balmain.com/?gclid=Cj0KCQiAq97uBRCwARIsADTziyZgCUgb5DG8KLte4DCyXIV_BkpNoOFq1FwBmqaWxDpOkvxBPV72sT8aAmMXEALw_wcB&tp=169167), and other chosen retailers.