Chiropractic treatment has become increasingly popular as many people turn to it to relieve chronic pain. But it’s impossible to talk about this practice without mentioning Dr. Jimmy Sayegh. Also known as the King of Cracks, Dr. Sayegh is a professional chiropractor famous for his informative chiropractic videos, which he shares on his Instagram, YouTube, and TikTok. His unique approach to chiropractic care/treatment and vast experience in the space have earned him a top spot in the industry, with over 3M followers on TikTok and 100K+ subscribers on YouTube.
Dr. Sayegh is a licensed chiropractic physician who started his journey more than ten years ago. He always dreamed of becoming a sports chiropractor and enrolled at Southern California University of Health Sciences, where he did his doctor of chiropractic degree (DC). He specialized in acute and chronic musculoskeletal disorders, sports injuries, and rehabilitation.
Dr. Sayegh also holds a degree in kinesiology and sports medicine with an emphasis in exercise science. According to Dr. Sayegh, one of the reasons he wanted a career in this field was to help others through chiropractic treatment.
“Many adults deal with some type of chronic pain, and most of it can be managed through chiropractic treatment,” says Dr. Sayegh. Chiropractic treatment can help reduce pain from conditions that affect your joints, muscles, bones, connective tissue, and cartilage.
But many people don’t know about chiropractic care or its benefits for the human body, which pushed Dr. Sayegh to take his practice online. Dr. Sayegh wanted to teach others about chiropractic treatment in easy-to-understand terms, and in 2019, he opened an Instagram account and started his YouTube channel.
Dr. Sayegh began recording patient treatment visits, which he posted on his socials, and with time, he built a large audience. Today, Dr. Sayegh is a celebrated chiropractor in the digital space with over 3M followers on TikTok. He has established a successful practice and worked with celebrities, actors, musicians, and professional athletes like DK Metcalf, Karim Benzema, and others.
Dr. Sayegh also uses his social platforms to encourage other entrepreneurs and share his story. Dr. Sayegh is a first-generation Arab-American. His parents moved to the US in search of greener pastures, and while Dr. Sayegh has managed to build a solid brand and practice, his journey has not been easy.
As a small business owner, Dr. Sayegh has faced different obstacles, his biggest being the COVID pandemic. It was challenging for him to provide his services and even support his staff as he wasn’t making much, but he didn’t give up. Dr. Sayegh focused on his online brand and continued to grow his practice through his social media accounts as he helped the world better understand chiropractic treatment.
“As with any business, there are challenges, and sometimes you will lose money. However, you shouldn't let that stop you from reaching your goals. Continue working hard and don’t focus too much on the growth but on the impact your products or services will have. Make social media one of your best friends and use it to show others your special talent,” says Dr. Sayegh.