Courtesy of Fred Segal
Without the schedule-bound notebooks and intention-set calendars, we reach for the simple pleasures of life. One of those being a loungewear set gifted by your grandma from 3 years ago. We find ourselves nostalgically reminscening the reverberations of echoing music in a crowded bathroom at 11PM and the tingling of senses intensified by a Moscow mule. Most importantly, we miss the whole ritual of getting dressed with our girlfriends in the bathroom, the gossip from nights before, and getting ready for the night-out spectacle. The curtains have closed on the tired yoga leggings, as we tap into the perpetual force that comes with creating inventive looks. Moments spent from home can cultivate the inner-workings of our design nature.
Although the night club allure has been put on a time-out, this does not mean that our lust for creating outfits is torn away. [Fred Segal](https://www.fredsegal.com) is launching a campaign to release the pent-up nightclub energy you are in search of. Partnering up with Feeding America, Fred Segal challenges everyone to ditch the loungewear for a moment and glam themselves up as if they’re headed to walk to a nightclub. Fred Segal will donate $5 toward Feeding America per every Instagram post with the hashtag #DaytimeNightclub. Reflection and communal reciprocity are two of the utmost values to prioritize during these moments of confusion and disaster, Fred Segal hopes to emit these values into the world meanwhile making sure we are still attuned to daring outfit documentation and putting smiles on the faces of those we love.
Courtesy of Fred Segal
How to participate:
* Dress up as if you’re going out (this is a _challenge_, so go BIG!)
* Take a photo of yourself wearing your outfit at home, in your home office, on a Zoom call, drinking coffee, walking your dog or doing whatever fits you and your personality
* Post the photo on your Instagram account, use the hashtag #DaytimeNightclub, and tag 3-5 friends or other accounts and challenge them to do the same
* Suggested caption: “️Accepting the #DaytimeNightclub Challenge @FredSegal the original Daytime Nightclub is donating $5 to @feedingamerica for each photo that uses the hashtag #DaytimeNightclub ! I challenge \*insert tags here\* to dress up as if you’re going out, even though you are staying home, or donate to the #DaytimeNightclub GoFundMe page.”
* Be sure to tag @FredSegal and @FeedingAmerica in the caption and the photo
* * *
You can also help by donating to the [DaytimeNightclub GoFundMe page](https://www.gofundme.com/FRED-SEGAL-Challenge), set up for Feeding America.
Courtesy of Fred Segal
