[Gentle Monster](https://www.gentlemonster.com/) has launched its newest venture ‘HAUS DOSAN 0 10 10 10’, an interactive, five-story flagship located in Dosan, S. Korea. The concept venue offers an experimental journey for the customer, with modern elements of conceptual design.
The HAUS DOSAN multi-floor shopping center will sell Gentle Monster eyewear, beauty products by cosmetic brand [Tamburins](https://www.tamburins.com/), and fantasy-inspired deserts by [Nudake](http://www.nudake.com/). The first floor greets the customer, inviting them into Gentle Monster’s emotionally provocative world with a structure by [Frederik Heyman](https://frederikheyman.com/) at the center.
The second and third floors are dedicated to Gentle Monster eyewear, with the second showcasing optical eyewear. The third floor is where shoppers will find the brand’s sunglasses line, shown alongside a giant Probe robot, shaped like a six-legged arachnid. The Probe is an interactive visual element that features surrounding large screens displaying Gentle Monster content.
Gentle Monster will continue to explore its unique archetype once more at a larger scale with a new concept of HAUS in Shanghai, China in May 2021.
Visit ‘HAUS DOSAN 0 10 10 10’ at HAUS DOSAN, 50 Apgujeong-ro 46-gil (Dosan), 06021 Seoul.
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