Gentle Monster releases their 2022 collection ‘WHITE SUN’, which introduces twenty new eyewear styles. Born from the imagination of an alternate solar system filled with people not so different from ourselves, the collection embraces an array of new and unique shapes and colors.
Berlin-based photographer Davit Giorgadze shot the colorful campaign, and the brand invites consumers to be part of the release as well. Simply get your hands on a pair from the new collection and head to the Gentle Monster website to add your own image to the mosaic of fresh faces, all adorned in WHITE SUNglasses. The collection is available online and at international flagship stores.