Gucci Creative Director Alessandro Michele presented The Epilogue Collection—a sort of remix of contemporary fashion mise-en-scène—at Palazzo Sacchetti and surrounds in Rome today, amidst the collection’s live streamed ad campaign production. The unique meta-happening was shot by photography veteran, Alec Soth, and directors Damiano and Fabio D’Innocenzo and will make face this Fall.
True to form, Michele’s influence is felt not just in the eclectic casting, or boundless flair, but in the anomalousness he’s championed since taking helm of the brand five years ago. Continuing the Creative Director’s commitment to re-evaluating the fashion calendar, formats, and values, The Epilogue Collection will be the house’s final Resort effort, and in short: if you’re holidaying in the duds below in the near future, you’ve done quite well with the prelude and story that brought you there, whatever it might be. Now enjoy a Negroni Sbagliato.
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