Louis Vuitton’s Fall-Winter 2020 advertising campaign has arrived and we’re loving the personable vibe and flair. The campaign, the first photographed by Nicolas Ghesquière, took place in the Artistic Director of Women’s Collections’ Paris studio, and exudes the contemporary freedom of creative, bold high fashion met with the importance of personal community. The campaign features friends, artists, athletes, and models—Léa Seydoux, Marina Foïs, Noémie Merlant, Akon Changkou, Stacy Martin, and more.
Said Ghesquière of the campaign, “I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection.”
We’re excited to see this out in the world!