Our Generation Music is a key player in the American music industry, focusing on breaking musicians and being the first to support them before they become famous. It is one of the few brands helping musicians reach their full potential and compete effectively in the market. Started by Mikey Sarabia and Ivan Parra, Our Generation Music brand is committed and dedicated to achieving success producing unbiased discussions on hip hop, rap, and culture. As a result, a creative and promotional Launchpad for emerging artists has been created, serving as a breakout platform for upcoming talents.
Yeat, Iayze, SoFaygo, and Ken Car$on are just a few of the top artists the company has worked with. Original material ranging from interviews, music videos, premieres, and vlogs have helped to develop its YouTube channel to having over 70k subscribers. Such content has aided in developing a loyal fan base, earning the Our Generation Music brand widespread support and recognition. A-list musicians, such as Migos, Cardi B, Kanye West, Gunna, Young Thug, Playboi Carti, and others, have praised Our Generation Music for showing support for what they do.
Our Generation Music has remained loyal to its intentions to introduce new talent to the music industry. This dedication has made it possible for the Our Generation Music team to gain the loyalty and respect of their followers on Instagram and YouTube channels. All of this has been accomplished by being faithful to their culture, emphasizing the Our Generation Music brand's tradition of honesty and authenticity.
With their business being social media-driven, the Our Generation Music team has to face the challenges that come with the ever-developing digital technologies. Luckily, they have been able to overcome this by staying one step ahead of the game and adjusting to the new laws, regulations, and restrictions that have been established across all social media platforms. Another significant difficulty they had to overcome was the loss of their Instagram page. This was a big blow to their operations as the company had to start building that platform all over again.
Being a passion-driven team, the Our Generation Music team worked hard while staying true to their vision and keeping their ultimate goals alive. This entailed putting in place measures and mitigations and ensuring that their social media profiles and information were kept secure.
Our Generation Music hopes to continue to impact the market share of those artists who aspire to be part of the big conversation of new and leading musicians.
Growing and developing the Our Generation Music brand through unique content and development is also one of their goals. This is crucial for any brand entering the podcast arena and kindling the fire for dialogue and opinions. They produce original content, such as interviews, music videos, premieres, and vlogs. Our Generation Music aspires to break real news and not false stories. Their editorial wing has become a huge success and has given the company a significant boost due to the growing fan base on their YouTube and Instagram platforms.
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