Recently, [THE ONITSUKA](https://theonitsuka.com/nygreenestreet/), the new luxury line from the dynamic Japanese brand, Onitsuka Tiger, opened its first flagship boutique in SoHo, New York City. Launching for the first time in the North American market, the boutique displays simple yet daring designs. At once striking, minimalist, and elegant, each piece is a new luxury. The shoes, juxtaposing the sophistication of formal shoes and the fashion-forward comfort of sneakers, have been meticulously engineered for both form and function.
The boutique was designed in collaboration with Bruce Mau Design to conceive a deep beauty and enduring style. Furthermore, it is partnering with LISA Project NYC to commission a piece by legendary graffiti artist, John "CRASH" Matos, to be featured as a postering campaign on the streets of the SoHo Historic District through the month of December. Check out the products on offer and pop to the boutique for an exceptional experience!
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