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 Josh King Madrid aka JetSet, Joey Sendz, TheBlondeJon and Jacob Canales from NFTMagazine.com created this guide that will walk you through the entire process, from concept to launch. NFTMagazine.com’s 6 simple steps to launch a successful project from scratch
The founders explain the below:
“NFTs, for those who are unfamiliar, are digital assets that are stored on a blockchain. NFTs, unlike other digital assets, are one-of-a-kind and cannot be replicated.”
“If you already have a successful business, you might be wondering why you would want to enter the NFT space. The reality is that you may not have much of a choice in the end. Web3 is coming, and in many ways, it is already here. NFTs are a component of Web3.” “So, first and foremost, let's define Web3. People could read information online with Web 1.0, the internet's initial phase. The information superhighway was literally named after it. There was some interaction, some advertisements, and if you knew how to use a search engine, you could find what you were looking for. But that was all there was to it.” “We are currently in the Web 2.0 phase of the internet. It's far more interactive, and people are doing more than just reading content; they're creating it. However, they make more money for the platforms on which they create content than they do for themselves.” “Content creators will own and monetize their own content with Web3. Essentially, we're transitioning from using someone else's platform to build a presence to owning and controlling our online presence. Businesses and creators can use the potential of NFTs to build a more loyal community than ever before, in addition to blazing the trail of Web3 and the metaverse within the NFT space. Because NFTs give community members ownership, they are much more likely to evangelize and advocate for that business or creator.”

“When a member of a community owns their membership, they attach a sense of value to that membership and become more emotionally and psychologically invested in the community. This is something that cannot be done on social media or Web 2.0. If you're interested in developing an NFT project for your company, here are six critical elements to consider.” #1: Create Art that is Appealing to Your Target Audience When people are deciding whether to invest in an NFT project, they take into account the art. The art in your NFT project must be appealing to your target market. Consumers will not be interested in purchasing if you do not put time and effort into designing the appropriate imagery. The nostalgic art for Paper Boyz by NFTMagazine.com’s NFT project, in which JetSet, Joey Sendz and TheBlondeJon are involved, is inspired by the original paper boys that delivered news throughout neighborhoods dating back as early as 1833. In the vast majority of the many iconic films, cartoons and even people's own childhoods, legions of kids porched papers for customers who expected the news as conveniently and timely as radio programs. Making your art available ahead of time is an important way to build anticipation for your launch. While there have been a few projects that have achieved success without revealing their art in advance, this is becoming increasingly difficult to achieve as more people enter the NFT space every day.

#2: Determine which utility your target audience will value. Utility is another critical component of a successful NFT project. What benefits does owning an NFT provide? If you think of NFTs as magical boxes in which you get whatever the creator puts inside, what will buyers get if they invest in your project? Do they get paid in cryptocurrency for having your NFTs or using them in a game? Can they put them to use in the metaverse? Is it true that keeping these NFTs gives them access to your digital products, virtual events, or in-person events? People who own Paper Boyz NFTs, for example, will be able to attend the NFTMag Conference, a premium business event for anyone interested in learning sales, marketing, entrepreneurship, and how to put Web3 to work for their business. People who own Paper Boyz NFTs from NFTMagazine.com—which releases the latest news, market updates, and stories on NFTs, crypto, and blockchain technology for the world—will receive discount on other projects from NFTMagazine.com and lifetime access to a premium Alpha community. An NFT utility could also allow holders to earn cryptocurrency by staking their NFTs. If you're unfamiliar with the term "staking," it means that the owner of the NFTs will lock them in a lockbox and continue earning crypto while they're there. It's a way for people to demonstrate their dedication to the project by keeping their NFTs locked away where they can't be traded or used. And keeping them in that lockbox nets them more NFTs or cryptocurrency.

An NFT project can also result in physical goods for the NFT's owner. For example, Gary Vaynerchuk's Gift Goats from VeeFriends promised holders 18 physical gifts over the course of three years. That has now resulted in 18 physical gifts and 18 NFTs. The utility of any NFT is at the heart of how the community values holding onto that NFT. If you give your community opportunities and access to valuable experiences, the NFT's value will rise because more people will want to own it. #3: Communicate Your Long-Term Plans Using a Roadmap Once you've decided on your utility, your roadmap will explain how it will be implemented. NFT roadmaps help potential buyers and community members understand your project's long-term plans, such as when you'll be doing reveals, when your mint date will be, when people will be able to use your NFTs for utilities, and so on. A well-thought-out roadmap can help attract more investors to your project while also keeping current NFT holders engaged and excited about your future plans. It reassures buyers that you're committed to the project, so much so that you've planned out the next several months and the value they'll receive for being a part of it. You don't have to include specific dates as you create your roadmap. In fact, you don't even need to know the exact months for the next phase of your project. Your roadmap is a fluid, living document that informs your community about the future plans you have for your NFT project. You can make changes to your roadmap as needed with the right communication.

#4: Create a Ride or Die Community for Your Project The presence of a community will contribute to the success of your NFT launch. They are the lifeblood of your NFT project.

This, of course, means that you can't launch an NFT project until you've already begun to build that community. Most businesses will need to use social media platforms to find an audience and build a community. You can then educate your community and bring them over to the platform where your NFT project's core is being built. The Junior Punks announced their first NFT collection to fans via Instagram, and outlined some of the benefits of holding the NFTs, including real-life events and access to celebrity influencers AMA live calls. People had to audition to get whitelisted in order to attract people who are genuinely interested in the project. They had to write #TheJuniorPunks on the face of a baby doll and then post it on Instagram tagging @TheJuniorPunks, @TheBlondeJon, @JoeySendz & @JetSet – the team behind the project. They were also able to increase their chances of being whitelisted by participating in the Discord community. Remember that you don't have to start with a large community. This comes down to the "1,000 true fans" philosophy: you only need a strong core audience to begin building and evangelizing the value of your community. The more they believe in you and your NFT project, the more people will want to join in. Being transparent is essential for establishing trust with your community. Allow them to see your roadmap and communicate any changes you may need to make to keep their expectations in line with your capacity. Continue to provide utility in the form of value and access to experiences desired by your community.

#5: Inform Your Audience About the NFT Market Right now, educating your audience about Web3, the metaverse, and the NFT space will be a large part of marketing your NFT project. It's like when the internet was brand new and people didn't know how to do things like turn on a computer, swap disks to save a file, open a new file, and so on. NFTs are likely to become such an ingrained part of life that they will no longer necessitate such a high level of education. No one asks how the internet works anymore, just as no one does now. They simply turn on their computer, phone, or tablet, and it appears. No one asks how the chips in their credit cards work anymore; they simply insert them into a machine to make a purchase at a store. NFTs are on the same path as these other technologies in terms of mainstream adoption. However, until this occurs, your audience will have many questions, and the easier you can make it on them, the easier they will adopt your NFT project. Consider some of the questions you had as a novice in the NFT space. What were some of the things you tried to learn in order to get to where you are now? Make sure you answer any questions your audience might have before they decide to invest in your NFT project. After a while, your NFT projects will be able to market to one another. Indeed, there have been some very successful projects in which holding NFTs grants holders first access to mint on the next NFT project. As a result, your community will be excited and incentivized to hold onto their NFTs in order to have the opportunity to mint a new NFT with your next collection, which will help build excitement for the second collection. #6: Drop Your NFT Project on the Market Finally, any NFT project must be financially viable. NFTs can be issued for any amount of money. They can be given away for free or sold for as little as a dollar. To bring your NFT project to market, you must determine the appropriate asking price.
Part of determining your asking price is determining who your market is. Are you looking for people with a lot of money to invest, or do you want to create a lower entry point so that anyone can get in? Fortunately, as the potential of NFTs has grown and more businesses have entered the NFT space, the tools for putting together and launching an NFT project have become more accessible. What used to take hours, if not days, to develop and release can now be completed in minutes. OpenSea, Rarible, and Mintable all have tools for Ethereum that allow you to upload an image, create your NFT, and then set a price. Of course, even though it's as simple as signing up and uploading your NFT art to the blockchain, keep in mind that the chances of you selling your NFT that quickly are much lower if you don't already have a community in place.
That doesn't mean someone won't be scanning the blockchain and come across your NFT and decide they need it right away. However, as with any marketing strategy, you increase your chances of success by building your audience and customer base before releasing the product.



Disclaimer: Flaunt and its staff take no responsibility over your financial decisions, we do not recommend purchasing or partaking into NFTs, Cryptocurrency or making any financial decisions without complete knowledge of the market and expert advice which you have sought out personally.