Rita Lowery painstakingly built her business RITAHAIR strand by strand. Her family immigrated to America when she was six to escape the possibility of political persecution in Iran. This was during the time of the cultural revolution in Iran, starting with the 1979 Revolution and the toppling of Shah Mohammad Reza. It was a frightening decade in the country that resulted in many reforms and present day Iran.
After coming to the US, her family worked hard, and Rita followed suit by starting to do hair for money at the age of 15. She found she was quite talented at it and enjoyed the work. At 17, she began doing hair extensions and became deeply embedded in that world.
RITAHAIR, The Beginning
Being the compassionate person she is, Rita only wanted the best for her clients. It took her years to get to the level of quality she provides now. Most people might not understand, but the hair extension industry is rife with poor practices. Some manufacturers label silicone hair as real, and other sorcerers take advantage of the people that supply hair.
Rita’s mission was to obtain the best natural hair that is ethically sourced. During the process, she spent tons of time and money learning about the industry and looking for the perfect locks. Despite all of the failures she met, she never stopped trying, and in the end, her efforts paid off in a big way.
RITAHAIR, Today
Rita is also very artistic and has a strong talent in color blending, one of the things she is known for aside from high-quality tresses.
In the realm of color blending, her business provides intimate boutique level service. She and her assistants work with clients to blend color combinations that work best for them. They work in subtle highlights that, when enmeshed with the client's natural hair, make the whole ensemble radiate.
Her results are so celebrated that she has attracted the attention of stars and singers like Kim Kardashian and Nessa Barrett. Check out Rita’s Instagram (@ritaloweryhair) to see how amazing the famed look is in her custom blended extensions.
Rita also gives tips and tricks on how to make your extension last longer. For example, she suggests braiding hair for bedtime to keep the locks in place for longer. Other tips include avoiding excessive chlorine exposure and applying conditioner from the middle down.
Overall, Rita Lowery’s warmhearted yet tenacious attitude has been the driver of her great success. She demands the best quality for her clients while working creatively and hard to deliver dazzling looks. Visit RITAHAIR for more information about how you can get your hands on hair that looks this good.
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