In the modern-day of social media, everyone has the chance to flex their fashion sense to the world. Each and every single day, hundreds of thousands of people post their coolest outfits online, from runway models uploading street style photographs to celebrities showing off perfectly curated looks in red carpet snaps, all the way to your average user’s mirror pictures, decked out in an ensemble they’re proud to be wearing. While not everyone can afford a personal dresser themselves, e-commerce stylists do an incredible amount of heavy lifting for the general population, covertly swaying their decisions through their subtle choices. Enter Rocco Valentine, an NYC-based creative influencing your online purchases and personal style more than you know through his behind-the-scenes styling prowess.
Indeed, Valentine’s spin on everyday pieces of clothing has likely affected your very own sartorial choices, with his work at e-commerce heavyweights like Urban Outfitters, Garage Clothing, and Ann Taylor trickling down deeply into the casual layman's purchases. The creative’s expert decisions, from the simplest of a French-tuck to unique pairing of color shades, have inspired shoppers to follow his fashion-forward and curated picks in turn, both boosting his clients’ sales and upgrading the average consumer’s closet at the same time.
Undeniably, Valentine’s work has been integral to the modern shopping experience, allowing people to actually envision themselves in the clothes they wish to purchase in the freshest way possible. While many of his fellow fashion peers neglect the e-commerce market in favor of celebrity styling or editorial efforts, this widespread oversight has left the door wide open for Valentine to carve out a niche and make his own distinct impact on this all-important area of fashion for consumers.
“Not many of my fellow stylists admit to loving this side of the industry,” revealed Valentine. “99% of my styling work is e-commerce brand-related -- and it’s perfect for me! Working with brands on how to elevate and put a new perspective on their e-commerce site is what I do best.”
The proof is in the profit: Urban Outfitters, one of Valentine’s previous closest collaborators. With Valentine lending his talents to the e-commerce giant’s digital visuals, a countless number of purchases have been swayed by the New York City creative’s fresh take on the retailer’s clothing.
As the man behind more of your sartorial selections than you’d ever thought before, Valentine has big plans to continue his influential e-commerce work, while simultaneously stepping out from behind the scenes and into his own, evident in his newly launched sustainable swimwear line, Inez Valentine. And for all of us consumers, next time you flex a post-worthy online purchase on the ‘gram, don’t forget you likely have Valentine’s masterful styling skills to thank for it.
