Casual wear, streetwear in particular, has become increasingly more common in the past two years as our fashion priorities have shifted in the wake of the pandemic. No longer are consumers leaning toward opulent outerwear pieces that were once closet essentials. Instead, if we’ve learned anything about the shift in trends from 2020 through 2022, it’s that casual is key. With this changing dynamic in the fashion landscape comes the rise of streetwear, so we can look good, feel good, and stay comfortable in the most trendy way - and Wish Me Luck is on the forefront of this movement.
Founded by celebrity photographer Sam Dameshek and designer Alex Ordonez, Wish Me Luck is a cutting edge streetwear brand with an arsenal of chic, unique, and forward-thinking pieces rocked by a slew of influencers, models, and it-kids from coast to coast. Wish Me Luck has even caught the eye of stars like Rihanna and A$AP Rocky, who must certainly admire Dameshek and Ordonez’ pulse on trends. And now, just in time for Christmas, Wish Me Luck is debuting their newest collection, “America The Beautiful,” on December 24.
The much-anticipated drop features an array of innovative, high-quality pieces showcasing the best in streetwear, with Dameshek and Ordonez at the forefront of the movement. The talented duo are always on the cusp of redefining fashion through their creativity and individual skill-sets, as their peers continuously look to them as sources of inspiration for self-expression through fashion - which ultimately served as the springboard for the creation of Wish Me Luck. Founded in 2019, the brand is built on the foundation of empowerment, as Dameshek and Ordonez’ ultimate goal is to inspire ambitious youth to take risks and chase their dreams - just as they did. Wish Me Luck’s renowned products include t-shirts, accessories, trucker hats, sweatsuits, and are known to sell out almost instantly after becoming available. Most often seen being styled on the streets of Los Angeles and New York City, Wish Me Luck fosters individuality, creativity, and unity through fashion, values that both of its co-founders have built their personal and professional brands off of.
“America the Beautiful '' is no exception to the rule, delivering Wish Me Luck’s first full-length collection, available for purchase on December 24 at 11 AM PST. Here, Flaunt previews the collection and explores Dameshek and Ordonez’ vision.
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