fashion
SHEIN X program amplifies Emerging Designers
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Global retailer SHEIN launched a designer incubator [SHEIN X](https://us.shein.com/campaign/sheinx-formal?ici=CCCSN%3DWomenHomePage_ON%3DBanner_OI%3D1_CN%3Dsheinx_TI%3D50001_aod%3D0_PS%3D3-1_ABT%3DSPcAod_default_202511&scici=WomenHomePage~~ON_Banner%2CCN_sheinx%2CHZ_0%2CHI_0~~3_1~~activity_sheinx-formal~~SPcAod_default_202511~~~~50001) this year, a program that aims to provide indie fashion designers and illustrators the opportunity to partner with SHEIN and amplify their brand to greater audiences. SHEIN X allows designers to create while SHEIN handles the manufacturing, marketing, and selling. The designers get a share of the profits and get to keep ownership of their creations. SHEIN will drop new designer collaborations each month through April 2021.
Previous creatives include brand [FREAK CITY](https://freakcity.bigcartel.com/), illustrator [Sveta Leyfman](https://www.instagram.com/svetaleyfman/?hl=en), “Dream Hoodie”s [Juan Carlos Angleró](https://wearanglero.com/), and tattoo artist [Nora Ink](https://www.instagram.com/nora_ink/?hl=en). The latest drop spotlights both edgy and vibrant prints, casual knits, and relaxed silhouettes from designers [Damage Group](https://www.instagram.com/damagegroup/), [Sivan Karim](https://www.instagram.com/sivan.ka/), [Armand](https://www.instagram.com/armandmehidri/), [Kleksui](https://www.instagram.com/aleksandra_klekot/), [Mackenzie Miller](https://www.instagram.com/thrifted.stylist/), [Noko](https://www.instagram.com/noko_tattoo/), and [Ji Yeon Lee](https://www.instagram.com/jiyeonlee___/).
"We know how competitive the industry is, and how challenging it can be for young talent to break through. That's what inspired us to create the Shein X program—to give these budding designers a unique opportunity to showcase their brands on a global stage,” remarked Molly Miao, CMO of SHEIN.
