Japanese cosmetic giant [Shiseido](https://www.shiseido.com) took to the beach over the weekend popping up with their own private beach club dubbed the Shiseido Malibu Beach House. With various events throughout the weekend the highlight for Saturday was a cocktail to celebrate the new [ColorGel LipBalm](https://www.shiseido.com/colorgel-lipbalm-9990000000180.html). The lush lip embelishment is a hybrid between lipstick and balm that creates a moist and healthy experience. The colors come in 15 shades rooted in the indigenous nature in Japan, while the formulation of the products reimagine the textures of gels, inks, powders, and dews. On hand to celebrate were Jamie Chung and Gigi Gorgeous who enjoyed cocktails and various beauty activation soundtracked to the beats of Haute Betts.
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Photographed by: [Jennifer Johnson](http://instagram.com/jenjphoto)
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