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 It often happens that people who are doing art forget about personal branding. They do their job, but they are so much involved in the processes and everyday life that they have no time to think about themselves. These are actors, movie directors, painters, models, stylists, make-up artists, photographers, and many more. In this way, their service price might be stuck on the same level, and they might end up being unknown to the world. Is this situation familiar to you? If yes, you are lucky – Sofia Shved will help you solve this problem!
After several years of working in PR and a background in psychology and coaching, Sofia Shved decided to launch her PR agency, PR Novo. She and her team specialize in helping businesses and individuals feature in top-tier publications to generate huge brand exposure and business success. Sofia has a growing Instagram community awaiting her next drool-worthy travel post!
Lucky for us, Sofia Shved is sharing with us her top 5 tips for elevating personal brand for people of arts!
Tip #1: Define your image
Before we start, you should know precisely who you are so that you can show it to the world. What is your specification? What are you best at? What makes you different from other people in your niche?
These are the questions that you need to answer yourself. I would suggest taking some time off and really engaging yourself in the process, as for an artistic person, it might be pretty hard to get systematic. This way, you will get a clearer image of how you want to position yourself. If you have hardships in doing that, you can always get the help of professionals like PR Novo. We know how to discover a unique image of every person!
Tip #2: Tell a story
Now, you have a clear image of what you want to show the world. The next step is doing it.
Audiences want to relate to you, and there is no better tool for this than storytelling. Consider these questions - What do I have to say? How can I provide value to my audience? What is unique to me that I can share with my audience?
A crystal-clear idea about the type of content you want to share will help you target your audience and create an engaging space for them to interact with you online. It's also essential to ensure your storytelling complements your business' mission and values – you want to truly connect with your audience, not post an endless stream of promotional content.

Tip #3: Be consistent No one can disagree that digital media surrounds us, and people can only consume so much of it! That is why it is extremely important to stay consistent so that you are always in the sight of others. Here we are talking about both media and social media presence.
People are interested in what you’re doing in day-to-day life, and they want to know what processes you are engaged in. When you think “I’ve got nothing to post” – you’re absolutely wrong! Do not forget that your A-point (where you are right now) is a B-point for someone!
To ensure your brand stays in front of your audience, you should maintain a consistent content schedule. Mapping out your content ahead of time can be an excellent way to craft your brand messaging for cohesion. It also streamlines the content creation process to open space for you to engage with your audience more regularly.
Tip #4: Be authentic
Don't try to be someone you're not online and in media. Audiences have a keen sense of those being disingenuous! Remember that your audience wants to relate to you. Think about the person in your life that you always go to for specific advice – it might be your dad for finance or your work best friend for career advice. You want to be the person your audience goes to for advice – an engaged audience wants to learn who you are and what you can teach them.
This tip will help you to build your branding not only as a person but as an expert and a thought leader in your niche.
Tip #5: Engage with Professionals
It might not be easy for an artist to do all the structure and consistency in branding. It might also be the case that you do not have the time or necessary skills to do it on your own.
In this case, an expert eye on your business branding can fast-track your success online. A PR agency like PR Novo can support you with carefully crafting your brand messaging and planning your content strategy and creation. Moreover, with the help of a professional team, you can get all the necessary media exposure and get featured in top-tier magazines in your field.
There is also a considerable market for professionals that can help you with specific content needs like video editing, podcast producing, and content writing. Having a great team of people around you can help elevate your brand campaigning and reap the rewards of brand exposure much faster than if you try to go it alone.
If you want to learn more, you can visit PR Novo, where Sofia shares additional tips around personal branding and its value at PR Novo.
You can also follow Sofia's Travel Instagram page @sofiajetsetter and visit her website www.sofiashved.com
Photographed by Ekaterina Manoskina Producer, Hair & MUA Valentina Bovalli Style by Anastasiia Zhuravleva