“P.A.P. (Pendiente al Paso)” is one of the strongest collabs that came out this summer, marrying the Caribbean Swagger of Dominican-American Singer Fuego with the luxurious sound of NYC EDM legends, [The Martinez Brothers.](https://www.instagram.com/themartinezbros/?hl=en) The song isn't just pouring red-hot lava on the dancefloor, but it offers a new avenue for Latin Rap and Reggaeton to explore by fusing strong smooth vocals over rich and introspective EDM, allowing for a wider range of listening experiences and situations where this fresh style can really shine even brighter than its preceding genres.
The track's greatest strength lies in the strength of its Latin influence, this isn't just a language thing. Beyond the fact that the song’s in Spanish, the music itself incorporates contemporary Latin pop rhythms, vibing as ever cheerful, sensual, and cheeky as we are.
“P.A.P” was possible thanks to visionary content label EverybodyKnows, bringing these talented individuals together in a surprisingly prescient move. The brand's approach is one of social media dexterity and careful attention to the needs of each of their artists, every year focusing their efforts on no more than 6 projects, ensuring that each release is a bigger hit than the last.
And this model is paying off. Earlier this year, they released "Said" with 070 shake and 070 Beheard, reaching a whopping one million streams in a week, while this latest single with Fuego and the Martinez, doubled the streams in the same amount of time.
