We all know the importance of advertising, but are you aware of the massive impact public relations can have on a brand? In this day and age, one social media slip-up can result in a brand blow-up, and not in a good way! Meanwhile, smaller companies and entrepreneurs struggle to get the positive coverage they need to grow their businesses.
[Victoria Kennedy](https://www.linkedin.com/in/victoria-kennedy-2037a620a/) knows firsthand what it’s like to build a brand from the ground up. She started her career as an opera singer, traveling around the world to perform with some of the top names in the industry. But when her music career came to a close, Victoria had the opportunity to pave her path in another industry she was passionate about: public relations.
While the shift from opera singer to communications professional may seem unexpected, the connection was quite natural: music artists need to promote their work to wide audiences to be successful. What better way to do this than through publicity and a public relations campaign? [Victoria Kennedy](https://www.facebook.com/victoriajkennedy) quickly learned this lesson in her previous career and used it to launch Victorious PR. Her expertise paid off, and she was able to grow her firm into a six-figure business within a few months.
This astronomical growth speaks not only to Victoria’s talent but how important PR truly is to brands. These days, more and more companies are competing in the digital space. Targeted ads are everywhere we turn, and the 24-hour news cycle churns out hundreds of articles a day. A strong public relations strategy helps brands and businesses rise above the noise, and [Victorious PR](https://victoriakennedyofficial.com/) has a proven track record of making this happen.
One of Victoria’s top approaches to making her clients successful is by narrowing down their niche. Instead of casting a wide net to get any possible press coverage, Victorious PR reaches out to specific publications and influencers in the client’s specific market. As Victoria explains, “narrowing your focus is more effective, since these markets are less saturated.” You can position yourself as an expert in a certain niche, making your branding and publicity even more impactful. [Victorious PR](https://www.facebook.com/govictoriakennedy) has earned clients coverage in Forbes, Fox News, Yahoo Finance, NBC, and on a wide array of podcasts. This is all due to her targeted approach and the prioritization of relationship building.
Building relationships is one of the main things that separates public relations from advertising. As Victoria Kennedy explains, we all know that success in the business world is about who you know, not what you know. Public relations opens up doors that paid ads can’t, because PR connects you with the right people. [Victorious PR’](https://twitter.com/victorious_pr)s strategy embraces this knowledge, which is why it’s on track to become a million-dollar business in such a short amount of time.
Victoria Kennedy’s quick rise from opera singer to public relations leader is impressive and inspirational for any entrepreneur trying to break into the communications field. She proves that not only can public relations professionals create successful coverage for their clients, but themselves as well. Having a strong brand awareness can change everything, making public relations one of the most important investments you can make in this day and age.
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