As a minority-owned cannabis company, Winners Circle Genetics has defied all odds and believes they are now among the leading cannabis companies.
Founded by Chris Milano Allison, Hassim Robinson, and Abou Thiam, Winners Circle Genetics is best known for its exotic and proprietary strains. They’ve recently partnered with a leading hemp products company CanaFarma (CNFHF). This partnership has opened more doors for Winners Circle Genetics as they now have a chance to expand on their brand.
As a leading minority-owned company, WCG managed to secure the 2020 Hall of Flowers award for its PB&J strain. Their newest strain Birkinz also sold out as soon as it was available.
Here is what you can learn from their success:
Work on building your brand
Chris, Hassim, and Abou worked and invested time in building their brand. From credibility to building an impeccable clientele, Winners Circle has cemented its place. Their partnerships with top celebrities and brands have also helped in brand promotion. During the release of their newest strain Birkinz, they partnered with American Rapper Quavo of the leading Migos rap group.
Their high quality and hand-crafted strains have also helped them build their credibility.
Learn how to leverage social media
Social Media is a crucial tool for business success. While in the legal cannabis industry, some rules may hinder the use of digital platforms, social media is good for growth.
The recent shift of most businesses to using social media has also seen many buyers shift to online as well. Winners Circle Genetics uses social media to interact with their audience, market their products, and connect with their customers. They ship to all the cannabis legalized states.
Be innovative
To optimize each experience, Winners Circle Genetics handcrafts its strains based on genetics. Their strains are unique and of high quality. With their partnership with CanaFarma (CNFHF) public company, they are also working to expand their company in terms of output and resources as well.
Consistency
The cannabis industry is competitive, and establishing your place takes time. Through determination, hard work, and consistency, Chris, Hassim, and Abou were able to mark their place in the industry. In fact, according to the team at Winners Circle, their major challenge was competing in the corporate-dominated industry. However, by remaining consistent in their work and maintaining the quality of their strains, they were able to penetrate the industry.
Flexibility and adaptability
Trends in the cannabis industry are constantly changing. Consider the fact that although it has been legalized, the rules around the industry are changing from time to time, Winners Circle Genetics has learned the skill of being adaptable and staying on top of the trends.
No matter how small, always work on building your brand. Laying a proper foundation gives you an advantage when it comes to scaling, notes the team at Winners Circle Genetics.
In conclusion, the above points are good lessons to help you skyrocket your business, whether you are in the cannabis industry or any other industry.
