It might seem that there is never enough time in the day to pause and actually feel how the wind is pushing you that day. But see here, ALO reconnecting with Kendall Jenner for its Fall 2025 "Luxury Is Wellness" initiative exploring the essence of wellbeing through intention, nature, and mindful movement to inspire a deeper relationship between body, mind, and the world around us.

Set in the vast yet still, Amangiri in Canyon Point, Utah, the visual accompaniment invites you to slow down, breathe deeply, and perhaps see luxury as a state of presence.

Taking an active role in shaping their vision, Jenner helped craft something that feels both personal and quietly inspiring. The first release, The Core Collection, includes ten carefully chosen pieces—streamlined, functional staples meant to flow effortlessly through whatever the day holds.

With The Dreamscape Button Down, Airlift Intrigue Bra, Sheer Cashmere Cardigan, and the ALO Runner, the collection's versatile essentials are designed to move, breathe, and elevate.

Jenner shares, "ALO’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out. Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded. That’s what ALO is all about. I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special."

Through October, ALO will continue to unveil a curated evolution of colorways and fabrications with each iteration being a reflection of their commitment to blending mindful living with luxury design.