AMIs’ womenswear and menswear collection debuted on October 11th at 7 pm in Seoul. Founder and creative director Alexandre Mattiussi infused themes of Parisian fashion and culture with the relaxed lifestyle of Seoul. The show presented looks for the spring-summer 2023 collection at Seoul’s Gwanghwamun Square. Also inspired by the culture of Seoul and the laid-back style of the location Mattiussi shares, “With its genuine passion for fashion and style, its avant-garde spirit and cultural edginess, South Korea has a great understanding of our brand, its Parisian roots, and its spirit which explains our decision.”
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