The 80s were an amazing time in history, hazy from hairspray and drenched in all neon all the time. The Walkman was basically seen as the best thing since sliced bread, legendary Freddie Mercury still walked among us, and MTV had finally made its grand entrance, taking the world by storm. But like all great eras, it couldn’t last forever.
Eventually, the Aquanet fog and highlighter yellow spandex dissipated. Walkmans gave way to mp3 players, the beloved four-octave vocalist gave his final bow, and MTV turned into – well – whatever it is now. But there are a couple of things from the decade that one man wants to bring back: music’s visual and premium experience. Insert something called [Infigroove](http://infigroove.com/) and founded by Vincent Zirah.
Infigroove is a streaming service that seeks to change the way we listen to, experience, and interact with music. Rather than focusing purely on audio, as in the same vein of Spotify, Pandora, or Apple Music, Infigroove uses a custom algorithm to gather music information and actively pairs up YouTube videos with their proper song. This brings the visual medium back into the fray, accompanying the beats usually so divorced from their own videos.
Of course, there’s nothing particularly revolutionary about all that. After all, if you wanted to watch a music video rather than just listen to a song, you could simply hop onto YouTube and do just that right within the app or webpage – no digital middleman needed. What actually distinguishes Infigroove, however, is everything else that surrounds the still relatively recent platform. Infigroove essentially marries some of the best parts of YouTube and subscription-based music apps and creates a surprisingly robust alternative to all of the above in the process.
It’s clear that the platform was thoughtfully crafted, a Frankenstein brainchild born by looking at what works well elsewhere, what doesn’t, and keeping those in mind the whole way through. The result is a site that feels fairly premium, which is a huge accomplishment considering the big zero-dollar price tag attached – something intentionally planned and unyieldingly sought after by Infigroove’s founder.
Initially dreamed up by the self-taught developer and jack of all trades Vincent Zirah, the Infigroove site creator recognized early on that the music industry has some big flaws, namely that said music isn’t always the most accessible. Tons of people worldwide are restricted from ever accessing much of it due to various location-specific blocks and restrictive laws that even make the use of allowed platforms more complicated than need be. The cost of paid subscriptions throws a serious wrench in people’s access, too, what with disposable income being an unfamiliar luxury to many.
Infigroove, the clever YouTube/Apple Music mashup solves part of the problem, bringing countless people the music access they deserve. However, Vincent Zirah’s ultimate end goal is to keep the musical home fire burning, help people worldwide rediscover the joys of music videos and free streaming done well. And that means the platform, even with its 80k and counting users, still needs to grow.
Upon realizing this, the developer and streaming expert made an unexpected decision – to throw himself into music production rather than hanging back behind the scenes. It could’ve crashed and burned from the get (and probably should have, with Vincent Zirah self-proclaiming to have no instrument experience), but it hasn’t. Against the odds, [Geniuslix’s](https://www.geniuslix.com/) CEO steadily proving himself.
His initial releases “Better Mood” and “Evolution” have both been enjoyed by a wide range of demographics. The key lies in the musician’s rock-solid approach to song-crafting, letting genre-specific expectations shape the bulk of each track while still introducing nuance and old-school influence back into them, challenging listeners and encouraging them to grow musical tastes without ever pushing them away.
It’s intelligent and compelling, expertly blending new and old. A mirrored reflection of [Vincent Zirah’s](https://www.vincentzirah.com/) streaming development, his music goes a long way to bringing music back to its roots while simultaneously injecting modernity into it, and we are totally here for it. Give his releases a listen, and you soon will be, too.
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