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Balmain | Introducing the Jolie Madame Bag

Hanging From Helicopters Is No Excuse To Not Carry Couture

Written by

Isa Luzarraga

Photographed by

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Styled by

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Photographed by Theo Liu

Balmain’s latest addition to its Fall-Winter 2024 Collection is the Jolie Madame Bag, showcased dramatically against the New York City skyline. As model Caroline Trentini hangs by her fingertips from a helicopter, the bright red handbag is clasped in her other hand, a beacon against the fog shrouding the city. 

The bag itself is industriously compact, with engraved handles and a detachable shoulder strap. Crafted from Italian calfskin leather and fitted with gold hardware, the Jolie Madame is the perfect accessory for a cocktail party or night out. 

The Jolie Madame line exemplifies Balmain's commitment to exceptional craftsmanship and celebrates the brand's rich Parisian heritage. Available in over ten different colors and materials, the bag's versatility cements its status as a standout piece in the fashion house’s latest collection. The Jolie Madame bag and the rest of the Balmain Fall-Winter 2024 Collection is now available in stores and online.

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Balmain, Jolie Madame, Isa Luzarraga
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