This week, Dries Van Noten opens its first standalone boutique in Manhattan, bringing the House's signature blend of artistry and elegance to the energetic pulse of Mercer Street. This expansive, two-story space reimagines the retail experience by seamlessly blending the worlds of fashion and beauty with captivating art installations, all within an environment that deeply resonates with the brand's unique spirit.

Dries Van Noten Mercer Street offers an immersive journey where fashion, art, and design converge. Guests will discover the complete ready-to-wear collections for both men and women, alongside a curated selection of fashion accessories and the brand's exquisite beauty offerings. Interwoven throughout the dynamic space are thoughtfully chosen artworks and sculptural pieces, creating unexpected dialogues and enriching the overall experience.

Inspired by the kinetic energy of Manhattan, the store is conceived as a fluid and evolving landscape. Each element within the boutique contributes to a compelling narrative, transforming the act of shopping into an intimate and engaging exploration.

The main retail area captivates with its elongated silhouette, soaring 7-meter ceilings, and a striking interplay of raw and refined aesthetics. Pristine new walls are strategically positioned within this industrial framework, acting as a theatrical backdrop that draws the eye towards a dramatic gold leaf volume at the far end of the space. Bold artistic statements by Ben Storms and Simone Crestani further animate the environment, echoing the city's vibrant pulse while introducing captivating movement and profound depth. Every design choice fosters a compelling conversation between heritage and innovation, effortlessly uniting historical inspirations with contemporary sensibilities throughout the store's design.

The Dries Van Noten New York City store extends a warm invitation to visitors to embark on a journey of discovery, mirroring the brand's nuanced and gentle approach to curation. This new destination promises an experience that transcends traditional retail, offering a unique and inspiring encounter with the world of Dries Van Noten.