Bvlgari has ushered in a new era for high jewelry with the grand unveiling of its expanded Manifattura in Valenza, now crowned the world's largest single-brand jewelry manufacturing site, a 33,000 square-meter testament to sustainable luxury and the enduring legacy of “Made in Italy.”  

The inauguration was a landmark event. It drew prominent figures such as Bvlgari CEO Jean-Christophe Babin, LVMH Italy President Toni Belloni, and representatives from the Piedmont Region and the Ministry of Enterprises and Made in Italy.

Jean-Christophe Babin highlighted the significance of this expansion. He explained that it's more than just an increase in production capacity; it represents a visionary step forward for the luxury sector. The project aims to double production by 2029 and create 1,600 jobs, demonstrating Bvlgari's strong commitment to the region and the future of jewelry craftsmanship.  

A key feature of the expanded facility is Scuola Bvlgari. This is the Maison's new publicly accessible training center, dedicated to preserving and cultivating goldsmithing skills. It will ensure that Valenza’s rich heritage thrives for generations.  

Sustainability is a core principle of the Manifattura's design. The facility incorporates renewable energy sources, including geothermal systems and over 4,100 solar panels. This enables the Manifattura to meet a large portion of its energy needs on-site, significantly reducing its environmental impact.  

With this expansion, Bvlgari is not just increasing its size. The Maison is redefining jewelry creation by merging artistry, innovation, and environmental responsibility.