At 12 songs long, Georgi Kay’s “Into Oblivion” is a hefty, solid album with a finery of song selection centered around the ever-gnawing “Why?” of existence: Why did they die? Why are we here? Why do we feel this way? Georgi Kay’s portrayal of bitter loss and the subsequent conflict with Eudaimonia is epic and also wonderfully universal.

“Into Oblivion” is Georgi’s triumphant self-produced sophomore release, coming in a few years off of 2018’s “Where I Go To Disappear” with a slew of electronica-based collabs with the likes of PLS&TY, Zerb and Ryan Shepherd. This evocative piece of work serves as a personal log detailing the odyssey into the darker reaches of Georgi’s experiences, where lush synth harmonies and soul-baring poetics meet to deliver a little groove, a little charm, and a little wry smile.

The album’s foundation is laid in a perfect balance between Georgi’s soft, vulnerable vocals and their often pulsing and exotic synths, which are then made more poignant with the presence of ethereal, bluesy guitar solos. The soundscape that Georgi Kay manages is quite peerless—a smooth caress that washes over you and just won’t let go. 

With tracks like “Chloe”, “Water Song” and —my personal favorite—“Feelings,” Georgi channels all the sensuous beauty and underlying guile and brutality of artists like Sade and Massive Attack, while songs such as “Take It From Me”, “Bloom,” or “Pretty Lights” shoot outwards into EDM, electropop and even synth-wave territory.

Georgi's songwriting truly stands out, blending profound emotional depth with strikingly candid expression, all set against a backdrop of irresistibly infectious beats. Certain tracks delve deeply into themes of self-discovery and acceptance, presenting us with a perfect opportunity to reflect on our journeys. In contrast, other songs plunge into the darker realms of grief and existential dilemmas, exploring the complexities of human emotion and the struggles that accompany loss and uncertainty.

This album has been correctly heralded as Georgi Kay's “most authentic and mature” collection to date, and its hypnotic allure and profound insights certainly convey an artist who is very comfortable in their creative skin, having found and mastered the exact sound that they want us to know them for. 

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